Google Analytics Campaign Tagging Tool Template

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1			Google Analytics Campaign Tagging Tool
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3	The user assumes all responsibility for ensuring that their URL will function as intended					Tool based on	https://spreadsheets0.google.com/spreadsheet/ccc?hl=en&key=tUA8BYKhTqKoSmVLG5kzWHg&hl=en#gid=1
4						Single URL Builder:	http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
5	About Campaign Tagging in Google Analytics			Instructions for using this tool		Inspiration for this tool:	http://cutroni.com/blog/2006/11/10/google-analytics-campaign-tracking-pt-2-the-epikone-link-tagging-tool/
6	Google Analytics can attribute a visit to nearly any type of media, so long as the URL that the visitor lands on has "campaign tags"			1	Use the template from Template gallery to get the latest version of this file	Presentation on "Measuring your Online Marketing Efforts"	https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0By71e2L6SonANjViYWUyOTktOGQ2Ny00NWJmLThlY2MtMDU3MzJhNWU0MDg1&hl=en
7	Campaign tags can be used for nearly any type of link: paid search, display ads, social media links, affiliates, links within emails, etc.			2	Use the next sheet, called "Link Tag Generator", to create destination URLs for your campaigns
8	These campaign tags are extra parameters that go on the end of your destination URL, after a ? (example: www.website.com/landingpage.html?utm…)			3	After you're done with the urls click the menu "GA TagBuilder" and click option "Minify All Tagged Urls"
9	There are 5 types of tag parameters in Google Analytics "utm_source", "utm_medium", "utm_campaign", "utm_content", and "utm_term". When using tags, source, medium and campaign are required.			4	Always test a tagged URL first by simply pasting one of the tagged URLs into the address bar of a browser and pressing "Enter" to navigate to your site. If your page does not load as intended, or if the tags disappear upon arrival, you may need to contact your webmaster.
10						Dynamic Keyword Tags	TEST FIRST!
11						Bing	{keyword}
12	Campaign Tag Structure			Best Practices for using this tool		Google	{keyword}
13	MEDIUM	utm_medium=	The medium should be simple, clear, and consistent. The medium is the channel e.g. email, banner, fbpost, tweet, referral, cpc, organic, fbadvert, youtubeadvert.	1	Refer to the presentation on "Measuring your Online Marketing Efforts" to devise a consistent tag naming strategy (link in Column I)	Yahoo	{YSMKEY}
14	TRAFFIC SOURCE	utm_source=	The source is typically obvious : it's the search engine / site / category you're buying e.g. silverpop, facebook, twitter, youtube, aftonbladet, newyorktimes, google.	2	In the "Link Tag Generator" (next sheet), write out all of your mediums first
15	CAMPAIGN NAME	utm_campaign=	The campaign could be the name of the entire media campaign, or of the specific campaign name used to buy the traffic	3	Write out all of the sources for each medium, adding rows as necessary
16	KEYWORD	utm_term=	The keyword is something distinguishable about the ad. It could be a text ad headline, slogan, short ad copy description, ad size/format, or combination thereof. e.g. baby_polarbear, vw_protestingpolarbear, human_banner_mexico, pooping_polarbear.	4	Write out all of the campaigns for each source, adding rows as necessary
17	CONVERSION		Insert the ad link so you can find it later	5	Describe the ads that will be used in each campaign, adding rows if you are testing more than one ad in a campaign
18				6	Match the specific landing page to each ad content
19				7	Add dynamic keyword tags if these are for a paid search campaign
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22	Example URLs
23	http://mysite.com/landingpage.html?utm_medium=cpc&utm_source=google&utm_campaign=analytics-terms&utm_term=analytics&utm_content=tag-ads
24	http://mysite.com/landingpage.html?utm_medium=display&utm_source=news-sites&utm_campaign=analytics&utm_content=buy-now_120x600
25	http://mysite.com/landingpage.html?utm_medium=social&utm_source=facebook&utm_campaign=increase-friends&utm_content=9am-Mar-15
26	http://mysite.com/landingpage.html?utm_medium=email&utm_source=july_newsletter&utm_campaign=member-discount&utm_content=11am-Jan-20
27	http://mysite.com/landingpage.html?utm_medium=mobile&utm_source=admob-apps&utm_campaign=analytics&utm_content=tagging
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	A	B	C	D	E	G	H	I	J	K	L
1	*required	*required	*required	*required			Click minify from the Menu
2	DESTINATION URL	CAMPAIGN NAME	TRAFFIC SOURCE	MEDIUM	KEYWORD	TAGGED URL	MINIFIED URL	Link to Material (e.g. FB post link)	Signups	Revenue	Conversion Rate

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