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@dropdownPROJECT MANAGEMENT TASK
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PROJECT TITLE
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Plan and Manage the Launch of Balancee's New Mobile App
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PROJECT MANAGERCOMPANY NAMEDATE
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Ukpebor StellaBALANCEE01/07/23
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PHASE ONEPHASE TWOPHASE THREEPHASE FOURPHASE FIVE
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TASKPROJECT TASKSTARTDUEDURATIONResource ProjectPCT OF TASKWeek 1 (07/08-13/08)WEEK 2 (14/08-20/08)WEEK 3 (21/08-27/08)WEEK 4 (28/08-3/09)WEEK 5 (4/09-/10/09)WEEK 6 (11/09-17/09)WEEK 6 (18/09-24/09)WEEK 8 (25/09-01/10)WEEK 9 (02/10-08/10)WEEK 10(09/10-15/10)WEEK 11 (16/10-22/10)WEEK 12 (23/10-28/10)WEEK 13 (30/10-05/11)WEEK 14 (06/11-12 /11)WEEK 15 (13/11-19/11)WEEK 12 (20/11-26/11)WEEK 16 (27/11-03/12)WEEK 17 (04 /12-10/12)
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IDPHASEDATEDATEIN DAYSAlottmentDependeciesCOMPLETEMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRF
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1Project InitiationProject Initiation and Planning
28-07-202307-08-202343 Project Manager 2 Product Manager 100%
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1.1Team Building 08-09-202312-08-202343 Project Manager , 2 Product Manager None100%
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1.2Market Reseach13-08-202315-09-20233350 Market ResearchersNone100%
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1.3Market Reseach Analysis and Review16-09-202331-09-2023152 Data Analyst 2 DevelopersAnalysis Feedack100%
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2App DevelopmentFinalise app features01-10-202105-10-202352 developers, 1 product manager Requirements finalized100%
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2.1Begin coding06-10-202225-10-2023203 DevelopersFeature finalization100%
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2.2Mid-development testing26-10-202304-11-2023101 QA engineer, 2 developersDesign Complete100%
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2.3Final bug testing05-11-202309-11-202352 QA engineersCoding completed100%
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3App DesignCreate wireframes10-11-202315-11-202351 designerNone100%
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3.1Design app screens and UI elements16-11-202326-11-2023102 designers
Wireframes completed
100%
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3.2UX testing with users27-11-202303-12-202371 designer,1 QA engineer, 5 testersScreens designed100%
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3.2.1Finalize UI/UX design04-12-202309-12-202352 designers
UX testing completed
100%
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4Pre-launch MarketingCreate marketing strategy10-12-202315-12-202351 marketing manager, 1 strategistRequirements understood100%
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4.1Create teaser campaigns (social media)16-12-202325-12-2023101 designer, 1 social media managerStrategy finalized100%
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4.2Develop promotional content (videos/posts)26-12-202305-01-2024101 video editor, 1 copywriterTeasers approved100%
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4.3Launch pre-launch marketing campaign02-01-202406-01-202451 social media manager, 1 PR specialistTeasers created100%
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5.0App TestingInternal alpha testing11-01-202316-01-202452 QA engineers, 2 developersApp coding completed100%
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5.1Beta testing with external users17-01-202427-01-2024102 QA engineers, 50 external beta testersAlpha testing completed100%
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5.2Collect user feedback28-01-202431-01-202431 QA engineer, 1 support team memberBeta test complete100%
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6.0Launch PreparationSubmit app for app store approval01-02-202414-02-2024141 app store submission expertBeta testing completed100%
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6.1Ensure all marketing materials are ready15-02-202417-02-202421 marketing managerCampaign completed100%
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6.2Final customer support training18-02-202421-02-202431 trainer, 3 customer support agentsCompleted training100%
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7.0Official LaunchLaunch app on app stores22-03-202423-02-202411 app submission expert, 1 developerStore approval100%
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7.1Kickoff launch campaign24-02-202425-02-202411 marketing manager, 1 social media mgrApp live100%
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7.2Monitor feedback and app performance26-02-2024OngoingOngoing1 QA engineer, 1 customer support agentPost-launch100%
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PROJECT RISK ASSESSMENT
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S/nRiskImpactLikelihoodMitigative MeasuresResponsible Team
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1App bugs during final testingHigh: Could delay the launch or lead to a poor user experienceMedium- Conduct regular testing during development phases
- Ensure mid-development and final testing are comprehensive
- Allocate additional resources for QA before the launch		Development Team, QA Team
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2Delays in app developmentHigh: Could push back the entire timelineMedium- Set clear milestones and conduct daily stand-ups to track progress
- Build buffer time into the development phase
- Use Agile methodology to adapt to unforeseen issues quickly		Project Manager, Development Team
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3App store approval delaysMedium: Could delay the official launchHigh- Submit the app for approval well before the launch date (2 weeks prior)
- Research app store approval guidelines to avoid rejections		Development Team
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4Insufficient marketing engagementMedium: Could result in a weak launch and low user downloadsMedium- Launch a robust pre-launch campaign to build anticipation
- Engage with influencers and online communities
- Monitor engagement and adjust campaign based on metrics		Marketing Team
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5Poor customer support readinessMedium: Could lead to user frustration and negative feedbackLow- Train customer support team ahead of time with detailed FAQs
- Perform mock training sessions and prepare for possible inquiries		Customer Support Team
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6Security vulnerabilitiesHigh: Could compromise user data and damage brand reputationLow- Conduct security assessments during development
- Ensure encryption and secure coding practices
- Perform a penetration test before launch		Development Team, Security Specialist
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7Low post-launch user engagementMedium: May result in low app retention and poor reviewsMedium- Roll out engaging post-launch content (e.g., tutorials, new features)
- Track user behavior analytics and send personalized notifications to re-engage users		Marketing Team, Product Team
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8Server overload or downtime at launchHigh: Could cause app crashes and negative user experienceLow- Use scalable cloud infrastructure to handle peak traffic
- Stress-test servers before launch		Development Team, I
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LAUNCH STRATEGY
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S/nActionDescription
Perform final quality checks to ensure the app is bug-free.
Conduct a meeting to ensure all teams are aligned and ready for launch.
Confirm app store approval status, ensure all updates are applied.
Kick off the official launch campaign, including social media, email marketing.
Release the app on the Apple and Google Play stores.
Use analytics to track downloads, crashes, and performance metrics post-launch.
Promote the app on social media platforms and respond to user feedback.
Ensure customer support team is prepared to handle user inquiries or issues.
Collect user reviews, feedback, and address any critical issues immediately.
Provide in-app user tutorials and educational resources to guide new users.
Roll out app updates for any bugs discovered after the launch.		Responsible TeamStart DateEnd Date
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1Final Testing and Bug FixesPerform final quality checks to ensure the app is bug-free.Development & QA TeamsDec 1, 2023Dec 5, 2023
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2Pre-launch MeetingConduct a meeting to ensure all teams are aligned and ready for launch.Project Manager & All TeamsDec 6, 2023Dec 6, 2023
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3App Store Submission Follow-upConfirm app store approval status, ensure all updates are applied.Marketing TeamDec 7, 2023Dec 9, 2023
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Marketing Launch CampaignKick off the official launch campaign, including social media, email marketing.Marketing TeamDec 7, 2023Dec 12, 2023
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4App Store LaunchRelease the app on the Apple and Google Play stores.Development TeamDec 12, 2023Dec 12, 2023
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5Monitor Initial Downloads & PerformanceUse analytics to track downloads, crashes, and performance metrics post-launch.Development & QA TeamsDec 12, 2023Ongoing
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6Social Media Push and EngagementPromote the app on social media platforms and respond to user feedback.Marketing TeamDec 12, 2023Ongoing
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Customer Support ReadinessEnsure customer support team is prepared to handle user inquiries or issues.Customer Support TeamDec 9, 2023Ongoing
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7Post-launch Feedback GatheringCollect user reviews, feedback, and address any critical issues immediately.QA & Customer Support TeamsDec 13, 2023Ongoing
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8User Onboarding SupportProvide in-app user tutorials and educational resources to guide new users.Product & Marketing TeamsDec 13, 2023Ongoing
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9Post-launch Updates & Bug FixesRoll out app updates for any bugs discovered after the launch.Development TeamDec 15, 2023Ongoing
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