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Study Program of Accounting
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University of Atma Jaya Makassar
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Course :Introduction to Business (Pengantar Bisnis)
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Book :Business in Action 7th Ed by Bovee and Thill
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MeetingLearning MaterialChapterTask and Assignment
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1Course Explanation and Introduction
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2Developing a Business Mindset1Find the business you would like to run
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3The Global Marketplace3
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4Business Ethics and Corporate Social Responsibility4Write an essay in handwriting; 2 pages about the importance of ethics and execution of CSR to business environment
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Forms of Ownership; Entrepreneurship and Small Business Ownership
5 & 6Find your ideal type of your business and explain
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6Management Roles, Functions, and Skills7
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7Organization and Teamwork8Making your Organization Structure
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8Production System9Brief Explanation how you run your business
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9Employee Motivation10
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10Human Resources Management and Labor Relation11 & 12Making summary about Job Creation regulation about work force
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11The Art and Science of Marketing13
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12Distribution and Marketing Logistics15
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13Customer Communication16Preparing a phamflet of your business and social media campaign
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14Financial Management18Preparing Budgeting
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15Financial Markets and Investment Strategies19
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16Final TestBusiness Plan
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Each meeting preparing the PPT presentation
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Final Assignment
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Business Plan Structure
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1. Cover Page
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2. Table of Contents
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3. Executive Summary
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4. Business Description
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5. Industry Background
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6. Competitive Analysis
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7. Market Analysis
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8. Management Summary
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9. Operations Plan
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10. Marketing Plan
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11. Financial Plan
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12. Attachment and milestones
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