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BLOG CONTENT PLANNER
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NOTE: Need blog post ideas? Click on the "post types" tab at the bottom of this spreadsheet.
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WriterPost TypeVehicleTopicOfferHeadlineBlurb of Why This Post Idea will be powerful.
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example:StephenAnswer PostTextInbound MarketingPreparing Sales People for Inbound eBookHow Do I Prepare My Sales Team for Inbound Marketing?This post will be powerful, because I rock at writing! NOT
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ChrisPeople to Follow PostTextInbound MarketingHow to Build the Ideal Marketing Team eBookX Marketing Experts You Need to Follow Before 2017This will give insight on who the top dogs of the industry are, what they've done to get there, and why following their social accounts can help improve your marketing knowledge.
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ChrisAnswer PostTextGrowth Driven Design6 Reasons To Adopt GDD eBookWhy AMP and Mobile Apps Need More Love This will offer stats and reasoning for while the mobile industry has moved to the forefront of user interface/experience. It will express why using GDD is necessary in the current market.
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ChrisAnswer PostTextWinning StrategiesHow to Build the Ideal Marketing Team eBookMission Command: Hands-Off Leadership with Impressive ResultsA look at how managing your team with the Mission Command leadership style can save you time, breed better ideas, and maximize the effectiveness of your organization.
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ChrisAnswer PostTextContent MarketingContent Repurposing Tool Kit eBookX Answers to Help Content Writers Generate Terrific MaterialThis will explain what information content writers can use to improve the speed and effectiveness of their writing.
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ChrisAnswer PostTextWriting TipsConquering the Inboud Marketing Mountain eBookX Online Tools to Strengthen Your WritingA list of well-known, and little-known tools, from free to paid, that can help writers improve their content and better influence their audience.
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KyjeanChecklist PostTextWinning StrategiesHow to Build the Ideal Marketing Team eBookX Smart Questions to Ask When Hiring a Copywriter(And Finally Find the One!)
This is a checklist for brands/entrepreneurs who are tired of prowling the interwebs for reliable copywriters (who are equal parts creative, analytical, and results-driven). (freelancer vs full time vs agency::: kevin would like to see the routes in some mention of the article)
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KyjeanList PostTextContent MarketingContent Repurposing Tool Kit eBookX UX Principles to Build a Massive Audience with Content MarketingUX is often associated with design. But great UX is also about delivering the right content at the right time using the right medium. This blog post aims to educate marketers on building a content marketing audience through the lens of usability.
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KyjeanCase Sudy PostTextInbound MarketingPreparing Sales People for Inbound eBookForget Pitching, Here's How X Brands Use Stories to PersuadeThis blog post will showcase how successful brands are using subtle yet compelling narratives instead of pitching. Kevin's note: if it goes into how to craft the brand narrative, i'm all about it.
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KyjeanTrend PostTextEmail MarketingConquering the Inboud Marketing Mountain eBookEmail Marketing Trends in 2017 You Can't Afford to IgnoreThis blog post will list down email marketing trends in 2017 (great for SEO and with examples) that businesses of all stripes can try to step up their email open/click rates.
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KyjeanProblem/Solution PostTextGrowth Driven Design6 Reasons To Adopt GDD eBookHow Growth Driven Design Can Save Your Business From Flailing Conversion RatesThis problem/solution post will educate brands/small businesses who are looking into redesigning their website to boost lackluster conversion rates.
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JulieBest of the Web PostTextWinning StrategiesConquering the Inboud Marketing Mountain eBookX Great Top of the Funnel Offers You can CopyThis post will offer CTA/offer ideas sourced from the web that are easily re-created and convert at high rates and review basic concetps of Funnel
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JulieBest of the Web PostTextWinning StrategiesContent Repurposing Tool Kit eBook7 Of the Best Middle of The Funnel Offers This YearThis post will offer CTA/offer ideas sourced from the web that are easily re-created and convert at high rates and review basic concetps of Funnel
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JulieBest of the Web PostTextWinning StrategiesConquering the Inboud Marketing Mountain eBookThe Only X Bottom of the Funnel Offers You Need to Close SalesThis post will offer CTA/offer ideas sourced from the web that are easily re-created and convert at high rates and review basic concetps of Funnel
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JulieQuestion PostTextInbound MarketingPreparing Sales People for Inbound eBookLet be Friends: Inbound Sales & Marketing Relationship AdviceHow and when to introduce sales people in an Inbound Campaign and best practices for sales/marketing partnerships #relationshipgoals
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JulieList PostTextInbound MarketingConquering the Inboud Marketing Mountain eBookX Marketing New Years Resolutions You Need to KeepA list of things to give up and stop doing per out-of-date inbound practices, what's shifted more recently, that we all do and should just give up once and for all.
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KevinImagesContent MarketingRetargeting Cheat Sheet [infographic]Building on the social media cheet sheet, the Retargeting Cheat Sheet will show retargeting sizes and steps for how to get your first campaign live.
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KevinHow to wireframe rightthis is wrong
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KevinInstant Improvement of Retargeting Success with this one simple modification26/98 leads in FB retargeting where foreign, even though we were targeting 'everyone in the united states'. we're now running a test on ITA targeting 'everyone living int he united states' to see if that improves results and shuns bad leads/clicks
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Kevin1 Month Into Growth-Driven Design and This is What Happened (case study of ITA)we have blown up ITA and I'd like to tell the story.
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Brandvious??KevinWhy you should unsubscribe.
Why you should unsubscribe from us (if you're not focused on this right now). Why you should subscribe from 10 newsletters, 3 TV series, a recurring event & one role at work.... by DECIDING to be GREAT, you make the decision to cut away everything that's not your next step to greatness. Cut away the distractions and focus on the 1 thing that will make the most impact this quarter.
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Inbound Marketing Process (Roadmap / Launch): How to Get Started Right in 90 DaysMO 1: Strategy & Buyer Journey. Mo 2: Build the Engine (Lead magnet, lead nurturing, scoring & notifications). Mo 3: Add Fuel: blog posts built, retargeting in place. launch and run 60 day test (mo 4 and 5).
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KevinX examples of skyscraper posts and how well they rank. (voltdb, SR, etc)
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Kevin
Core Values of a Growth Team (and how we got there). Humble / Hungry / Human / High Performer
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