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How to copy this sheet for yourself>
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STEP 1)
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PRINT🖨️ YOUR 2026 INTERNET MARKETING PLAN WORKBOOK
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STEP 2
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Use the calculators below with your data to decide your marketing budget
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based on your Revenue goals - Enter the numbers on Page 5 of your Printed Workbook
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Lead Generation Target Planner
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Step 1: Revenue & Booked Jobs Target
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Current Annual Revenue $ 1,000,000.00
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Monthly Revenue Target $ 1,500,000.00 90 Day Target
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Distance to Revenue Goal$500,000.00$125,000.00
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Monthly Revenue Target$41,666.67
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What is your average Job value?$25,000
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How many jobs would be required to hit your monthly goal?2
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How many actual jobs (not rounded up)1.666666667
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Step 2: # of leads required to hit target
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What is your average conversion rate from call/lead to sending an actual Proposal/Bid/Quote out?30%
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What is your average conversion rate from PROPOSAL to booked job?30%Click Link To Play Video > How To Use This Sheet
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# of leads needed per month to hit target22
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What's Your Average CPL? (Cost Per Lead)$150
How much you willing to invest/lead?
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Monthly Ad Budget required to hit target$3,333
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HOW MUCH SHOULD YOU INVEST INTO MARKETING AND ADVERISING EACH YEAR?
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REFERENCE: According to Small Business Administration invest 8-12% gross revenue back into growth. (It's 8-12% Grross revenue based on the business you want to grow to- NOT what you already are at.)
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