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Conversion Rate Optimization Check List
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ElementYesNoComment
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Design
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Is the site consistent from page to page?
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Is the design responsive?
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Are the colors used harmonious with your brand identity?
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Is the text easily readable for all people?
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Wesbite speed
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Do the pages of the site load quickly?
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Are images and animations displayed quickly?
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The navigation menu
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My menu includes all the necessary elements of my website
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My menu includes 9 elements or less (no more)
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My menu shows as a hamburger menu in mobile devices
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My menu doesn't unclude unnecessary elements such as (privacy policy, legal mentions...)
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My menu elements don't include a long dropdown list to show the sub-categories
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My menu starts with the primary categories (most popular or business core categories)
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The colors
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Does the colors used in my website match with my brand guidelines?
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The background color doesn't hide any text, links or images
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The background color, banners, fonts are well contrasted
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The landing page
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My landing page is organised. Elements are well dispersed and well defined.
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My landing page stands out in 2 to 8 seconds
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My landing page is divided into sections
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My landing page breaks out the benefits of my product/service for the customer
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The images & Videos
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My images & videos are about my persona
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My images & videos are of very high quality
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My images & videos speak about the product/service
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My images & videos are visually attractive/impressive
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The content
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My pages have very effective headlines
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My content includes crucial information for the visitor and encourages to read more
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My content doesn't include typos or mistakes
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My content is structured in Headlines and sub-headlines (H1, H2, H3, Paragraph...)
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The homepage
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My homepage shows the purpose of the website in a few seconds
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My homepage includes all the advantages about my product/service
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My homepage includes my clients' reviews/testimonials
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My homepage includes my company's awards and certifications
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(For e-commerce): My homepage included the TOP SELLING products
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My homepage included social icons
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(For e-commerce): The Product page
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My product page includes a 100% correct information (sizes, colors, price etc.)
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My product images are of a very high quality and very high resolution
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All prices in my product page have a currency
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My product page has the option to change currency for international buyers
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My product page states the terms and conditions for every sale, reduced price or any other offer
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My product page includes correct shipping information for the buyerr's ZIP code (availability, price, periods etc.)
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My product page included a clear shipping process explanation
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My product description is complete with all information that will make the customer click on "Buy" right away with no more questions
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My product page description included the inventory of the product
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My product page included product reviews
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My product page includes a customer support
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(For e-commerce): The checkout page
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My checkout page included the total amount to pay
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My checkout page doesn't have any extra costs (shipping, taxes or other)
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My checkout page offers the most popular payment methods (Visa, Mastercard, Paypal etc.)
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My checkout process is not too long or included many steps
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My checkout page doesn't show any errors
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Guest checkout is allowed: I don't force the visitor to create an account to pay
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The About us page
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My About us page includes my brand's story
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My About us page includes a timeline
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My About us page includes my team members' photos
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My About us page includes statistics
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The contact us page
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My contact us page doesn't include a very long form
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My contact us page doesn't include many unnecessary required fields
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My contact us page offers many contact options: Phone, email, live chat etc.
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The Call To Action (CTA)
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My CTAs respect the brand guidelines
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My CTAs are desirable to read
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My CTAs button are all above the page fold
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My CTAs show a sense of urgency
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My CTAs are desirable to read
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My website is not stuffed with CTAs everywhere: My CTAs are placed where needed
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The testimonials
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My testimonials include the photo of the reviewer
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My testimonials include the job title of the reviewer
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My testimonials include numbers
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My testimonials inspire trust
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Accessibility and SEO
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Is the site URL intuitive, short, and easy to remember?
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Is the site referenced by search engines?