| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | Spring 2018 Mon & Wed 3:40–5:00PM for 10 weeks in SFEBB 1180. Then BOOT CAMP on Mon & Wed from 3:40-5:00PM Offsite and at Lassonde Studios. | ||||
3 | Link to Startup Template: All Cases in 'Files' on Canvas | ||||
4 | 1020 Entrepreneurism and the Startup (Scientific) Method: Schedule | ||||
5 | Week 1 | 1/8 | Topic: | Intro: Entrepreneurship & the Scientific Method | |
6 | Lecture: | 1) Intro: Syllabus, Why Startups matter? Mother & Father of innovation | |||
7 | Case: | Darwin & SpaceX | |||
8 | Due Wed 2PM: | 5 things that must go Read Darwin & SpaceX Quiz 1 Syllabus | |||
9 | |||||
10 | 1/10 | Topic: | Intro: Entrepreneurship & the Scientific Method | ||
11 | Insights: | Darwin & SpaceX 2 Students Insights | |||
12 | Lab: | Pick Teams! Create 5 Questions to create a Hypothesis | |||
13 | Video: | WHY Video | |||
14 | |||||
15 | Week 2 | 1/15 | NO SCHOOL | ||
16 | |||||
17 | 1/17 | Topic: | Explore Problem and Solutions | ||
18 | Insights: | WHY Video - 3 Students (What's an Insight?) | |||
19 | Lab: Template | Introduce Startup Template Review 5 Questions to create a Hypothesis Pick #1 Question to determine success | |||
20 | Due Next Mon 2PM: | Milestone 1: 5 Questions, #1 Question | |||
21 | Video: | WHY Video | |||
22 | |||||
23 | Week 3 | 1/22 | Topic/Quiz: | Gather Information & Resources | |
24 | Insights: | 5 Questions, #1 Question | |||
25 | Lecture: | 2) Gather Data: Start with WHY, So What, Social Networth | |||
26 | Case: | Newton & Spotify | |||
27 | Due Wed 2PM: | Read Newton & Spotify Case Quiz 2 Case and Lecture | |||
28 | |||||
29 | 1/24 | Topic: | Gather Information & Resources | ||
30 | Insights: | Newton & Spotify | |||
31 | Lab: | Template: 3x3, Question, Slide 2 - Problem & Opportunity | |||
32 | Due Next Mon 2PM: | M2: Final 3x3 list, 1 Question & Slide 2 Insights: 3x3, Experts video | |||
33 | Video: | How to use experts - and when not to | |||
34 | |||||
35 | Week 4 | 1/29 | Topic: | Form an Explanatory Hypothesis (Sales) | |
36 | Insights: | List 3x3, How to use Experts video | |||
37 | Lecture: | 3) Hypothesize & Pitch: THPS, Amped, Ass/u/me | |||
38 | Case: | Watson and Crick & 23andMe | |||
39 | Due Wed 2PM: | Read Watson and Crick & 23andMe Quiz 3 Case and Lecture | |||
40 | |||||
41 | 1/31 | Topic/Quiz: | Form an Explanatory Hypothesis - | ||
42 | Insights: | Watson and Crick & 23andMe | |||
43 | Lab: | Template: Finalize Hypothesis Slide 2, elevator pitch, test survey. | |||
44 | Due Next Mon 2PM: | M3: Final Hypothesis, elevator pitch, test / survey, Slide 2. Insights: Hypothesis & Elevator Pitch. Makers Video | |||
45 | Video: | We Are Makers | |||
46 | |||||
47 | Week 5 | 2/5 | Topic: | Experiment Relentlessly | |
48 | Insights: | Hypothesis and Elevator Pitch, Makers Video | |||
49 | Lecture: | 4) MVP, verbal, visual, and functional protos, Survey | |||
50 | Case: | Jenner & Nest | |||
51 | Due Wed 2PM: | Read Jenner & Nest, Team 1 insights Quiz 4 Case and Lecture | |||
52 | |||||
53 | 2/7 | Topic: | Analyze the Data: Values | ||
54 | Insights: | Jenner & Nest | |||
55 | Lab: | Finalize Alpha Proto, create survey | |||
56 | Due Next Mon 2PM: | M4: Final Alpha Proto, 25 responses, 5 insights, Slide 2 Visual Proto Team 2: Alpha, survey insights. Team 3: Rodney Mullen insights | |||
57 | Video: | Rodney Mullen | |||
58 | |||||
59 | Week 6 | 2/12 | Topic: | Analyze the Data: Values | |
60 | Insights: | Alpha Proto, survey highlights, Mullen video | |||
61 | Lecture: | 5) Values: Burton, Bandcrashers, Cannondale | |||
62 | Case: | Hawking & Netflix | |||
63 | Due Wed 2PM: | Read Hawking & Netflix, Team 4 insights Quiz 5 Case and Lecture | |||
64 | |||||
65 | 2/14 | Topic/Quiz: | Analyze the Data - | ||
66 | Insights: | Hawking & Netflix | |||
67 | Lab: | Finalize MVP features, price, demand. & viability. Pitch outline. | |||
68 | Due Next Mon 2PM: | M5: Final analysis; MVP features, price, matrix, Slide 4 - Biz Model Team 5: Present MVP and Pitch outline. Team 6: Circle of Value. | |||
69 | Video: | Circle of Value | |||
70 | |||||
71 | Week 7 | 2/19 | NO SCHOOL | ||
72 | |||||
73 | 2/21 | Topic | Interpret the Analysis & Publish Results | ||
74 | Insights: | MVP features and price | |||
75 | Lab: | Elevator Pitch - 1 Paragraph, 60 Seconds | |||
76 | Video: | The Elevator Pitch | |||
77 | |||||
78 | Week 8 | 2/26 | Topic: | Interpret the Analysis | |
79 | Insights: | Present MVP, Circle of Value Video. | |||
80 | Lecture: | 6) Pivot or Perservere, Competition | |||
81 | Case: | Einstein & Pinterest | |||
82 | Due Wed 2PM: | Team 8: Hypothesis & beta. | |||
83 | |||||
84 | 2/28 | Topic/Quiz: | Interpret the Analysis | ||
85 | Insights: | Einstein & Pinterest | |||
86 | Lab: | Milestone 5: Final analysis; MVP features, price, matrix. Slide 6 Competition | |||
87 | Case: | Einstein & Pinterest | |||
88 | Video: | The Pitch | |||
89 | |||||
90 | Week 8 | 3/5 | Topic: | Publish Results | |
91 | Insights: | Elevator Pitch. Pitch outline. | |||
92 | Lecture: | 7) Publish Results: Secret=Luck, Exec Summary, 5 Ps. | |||
93 | Case: | Nature & Twitter | |||
94 | Due Wed 2PM: | Read Case, Quiz Case & Lecture | |||
95 | |||||
96 | 3/7 | Topic/Quiz: | Publish Results | ||
97 | Insights: | Nature & Twitter | |||
98 | Lab: | M6: Final hypothesis & beta prototype, Slide 5 Go To Market | |||
99 | |||||
100 | Week 9 | 3/12 | No Class - Mid Term & Boot Camp Prep | ||
101 | Goal M7: Refine Product, Plan and Pitch. Be ready to hitup VCs!! | ||||