ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
ASFLFEclipse
2
Header/taglineSoftware for the public good

Notes: Didn't come up in survey that differentiates but it's our tagline/mission. Room for convo to change the tagline along w/ the brand?		Decentralized innovation. Built on trust.The Community for Open Innovation and Collaboration
3
Key value propositionASF’s open source software is used ubiquitously around the world with more than 8,400 committers contributing to more than 320 active projects.Neutral, trusted hub for developers and organizations to code, manage, and scale open technology projects and ecosystems

Mature, scalable, and business-friendly environment for open source software collaboration and innovation.
4
Other keywords / phrasesVolunteer, projects, community (emphasize volunteer)Easy, innovation, scale, growthCollaboration, innovation (emphasize full time staff)
5
Service modelSelf-serve + some supportSupport + some self serveSupport + some self serve
6
Offerings (homepage)Software

Community

Notes: IT Infra missing		Membership

Project hosting

Training and certification

Events		Projects

Collaborations (not quickly understood)

Members
7
Website target audience (in order)Users
Contributors
Host (foundation)
Host
Users/contributors		Host
Users/contributors
8
WHY CHOOSEWe believe in the power of community over code, known as The Apache Way. Thousands of people around the world contribute to ASF open source projects every day.

The Foundation’s community practices are considered industry standards, including the widely adopted Apache License 2.0, the incubator program, and a consensus-driven decision model that enables projects to build strong communities and thrive.		We are revolutionizing industries and tackling important issues today.

Trusted home for open source.

You code. We'll do the rest.		The Foundation is focused on creating an environment for successful open source projects and to promote the adoption of Eclipse technology in commercial and open source solutions. Through services like IP Due Diligence, annual release trains, development community support, and ecosystem development, the Eclipse model of open source development is a unique and proven model for open source development.
9
Unique differentiatorsNotes: open governance; project health, is the project active? if not should it be atticed. caring about community and project health. community is a part of that also. full lifecycle of a project - there's not just an onramp but also an offramp. LF will continue to take projects & put budget toward it, but no implied lifecycle management. oversight on health of individual projects? why they just seem to die. project health - doesn't clog up the ecosystem. don't have dead projects clogging up ecocystem - with security vulns etc. active project status at apache = project health = secure, usable, reliable.

how does ASF monitor project health? kibble (daniel g) - geo, commit vs ML vs other stats.

infra - matomo		lfx - stats? project health? the data itself is not accurate.

LF has certification and education course - that it's recognized as cert, and path toward contributorship. that interaction does influence the way people will choose.

Cutting edge technology - they market the fact they're involved in cutting edge thing. Blockchain, edge, IOT, AI. Marketing that. We can do better about sharing projects - public good sw. Really only a handful of computers taht don't run Apache sw - technical pedigree.		Pay to play like LF. Perception is very java based, language constraint. Oracle influence. Bad for non java, non biz, not in line with Oracle.
10
MISCLooking at stats, most people going to sponsors, sponsorships, projects - consider reframing website to focus on Host audience

Then dev, security, legal, individual-supporters, marks, how it works, policies

Note: What we can't see is how many clicking on external links from homepage, e.g. commdev
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100