A/B Test Statistical Significance Calculator

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	A/B	TEST TYPE	TEST DESCRIPTION	A/B TEST LAUNCH DATE	TOTAL EMAILS DELIVERED	UNIQUE OPENS	UNIQUE CLICKS	A/B UPLIFT	P-VALUE	CONFIDENCE	OPEN RATE	CLICK RATE	CLICK TO OPEN RATE

2	SAMPLE DATA:
3	A	Open Rate	SL = Welcome to Email Marketing 101!	6/12/22	5,000	2,500	1,000	25.00%	-	-	50.00%	20.00%	40.00%
4	B	Open Rate	SL = Welcome to your new course!	6/12/22	5,000	2,000	1,000	-20.00%	0.00%	100.00%	40.00%	20.00%	50.00%
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6	A	Click To Open Rate	CTA = GET STARTED	6/12/22	5,000	2,500	1,240	-0.80%	-	-	50.00%	24.80%	49.60%
7	B	Click To Open Rate	CTA = VIEW SYLLABUS	6/12/22	5,000	2,000	1,000	0.81%	53.33%	46.67%	40.00%	20.00%	50.00%
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11	TEMPLATES TO COPY AND PASTE:
12	A	Open Rate	[Subject Line #1]					#¡DIV/0!	-	-	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!
13	B	Open Rate	[Subject Line #2]					#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!
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15	A	Click To Open Rate	[Email Content #1]					#¡DIV/0!	-	-	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!
16	B	Click To Open Rate	[Email Content #2]					#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!	#¡DIV/0!
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