Пример модели оплаты за лиды

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O
1	KPI проекта
2
3			-60%	-50%	-40%	-30%	-20%	-10%	0	+10%	+20%	+30%	+40%	+50%	+60%
4		Кол-во лидов\Сто-ть лида	116 ₽	145 ₽	174 ₽	203 ₽	232 ₽	261 ₽	290 ₽	319 ₽	348 ₽	377 ₽	406 ₽	435 ₽	464 ₽
5	-60%	136	0.64	0.60	0.56	0.52	0.48	0.44	0.40	0.36	0.32	0.28	0.24	0.20	0.16
6	-50%	170	0.80	0.75	0.70	0.65	0.60	0.55	0.50	0.45	0.40	0.35	0.30	0.25	0.20
7	-40%	204	0.96	0.90	0.84	0.78	0.72	0.66	0.60	0.54	0.48	0.42	0.36	0.30	0.24
8	-30%	238	1.12	1.05	0.98	0.91	0.84	0.77	0.70	0.63	0.56	0.49	0.42	0.35	0.28
9	-20%	272	1.28	1.20	1.12	1.04	0.96	0.88	0.80	0.72	0.64	0.56	0.48	0.40	0.32
10	-10%	306	1.44	1.35	1.26	1.17	1.08	0.99	0.90	0.81	0.72	0.63	0.54	0.45	0.36
11	0	340	1.60	1.50	1.40	1.30	1.20	1.10	1.00	0.90	0.80	0.70	0.60	0.50	0.40
12	+10%	374	1.76	1.65	1.54	1.43	1.32	1.21	1.10	0.99	0.88	0.77	0.66	0.55	0.44
13	+20%	408	1.92	1.80	1.68	1.56	1.44	1.32	1.20	1.08	0.96	0.84	0.72	0.60	0.48
14	+30%	442	2.08	1.95	1.82	1.69	1.56	1.43	1.30	1.17	1.04	0.91	0.78	0.65	0.52
15	+40%	476	2.24	2.10	1.96	1.82	1.68	1.54	1.40	1.26	1.12	0.98	0.84	0.70	0.56
16	+50%	510	2.40	2.25	2.10	1.95	1.80	1.65	1.50	1.35	1.20	1.05	0.90	0.75	0.60
17	+60%	544	2.56	2.40	2.24	2.08	1.92	1.76	1.60	1.44	1.28	1.12	0.96	0.80	0.64
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20	Вознаграждение агентства
21
22	База	15000
23			-60%	-50%	-40%	-30%	-20%	-10%	0	+10%	+20%	+30%	+40%	+50%	+60%
24		Кол-во лидов\Сто-ть лида	116 ₽	145 ₽	174 ₽	203 ₽	232 ₽	261 ₽	290 ₽	319 ₽	348 ₽	377 ₽	406 ₽	435 ₽	464 ₽
25	-60%	136	9,600	9,000	8,400	7,800	7,200	6,600	6,000	5,400	5,000	5,000	5,000	5,000	5,000
26	-50%	170	12,000	11,250	10,500	9,750	9,000	8,250	7,500	6,750	6,000	5,250	5,000	5,000	5,000
27	-40%	204	14,400	13,500	12,600	11,700	10,800	9,900	9,000	8,100	7,200	6,300	5,400	5,000	5,000
28	-30%	238	16,800	15,750	14,700	13,650	12,600	11,550	10,500	9,450	8,400	7,350	6,300	5,250	5,000
29	-20%	272	19,200	18,000	16,800	15,600	14,400	13,200	12,000	10,800	9,600	8,400	7,200	6,000	5,000
30	-10%	306	21,600	20,250	18,900	17,550	16,200	14,850	13,500	12,150	10,800	9,450	8,100	6,750	5,400
31	0	340	24,000	22,500	21,000	19,500	18,000	16,500	15,000	13,500	12,000	10,500	9,000	7,500	6,000
32	+10%	374	26,400	24,750	23,100	21,450	19,800	18,150	16,500	14,850	13,200	11,550	9,900	8,250	6,600
33	+20%	408	28,800	27,000	25,200	23,400	21,600	19,800	18,000	16,200	14,400	12,600	10,800	9,000	7,200
34	+30%	442	31,200	29,250	27,300	25,350	23,400	21,450	19,500	17,550	15,600	13,650	11,700	9,750	7,800
35	+40%	476	33,600	31,500	29,400	27,300	25,200	23,100	21,000	18,900	16,800	14,700	12,600	10,500	8,400
36	+50%	510	36,000	33,750	31,500	29,250	27,000	24,750	22,500	20,250	18,000	15,750	13,500	11,250	9,000
37	+60%	544	38,400	36,000	33,600	31,200	28,800	26,400	24,000	21,600	19,200	16,800	14,400	12,000	9,600
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