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larger screen
5s TouchID
Larger screens
larger screen
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iPhone (1st full qtr.)44S55c & 5s6 & 6 Plus
6s & 6s Plus
7 & 7 Plus8 & 8 Plus & X
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iPadiPad 4/3iPad 2 3/11iPad 3 3/16
iPad 4/Mini 11/2
Air 11/1
Mini 3 10/22
Mini 4 9/9
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Mini 2 11/12
Air 2
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Watch1st version
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WatchWatch 2Watch 3
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Sept. '10Dec. '10Dec. '11Dec. '12Dec. '13Sept. '14Dec. '14March '15Dec. '16March '16Dec. '17March '17
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200720082009F1Q 2010F2Q 2010F3Q 2010F4Q 20102010F1Q 2011F2Q 2011F3Q 2011F4Q 20112011F1Q 2012F2Q 2012F3Q 2012F4Q 20122012F1Q 2013F2Q 2013F3Q 2013F4Q 20132013F1Q 2014F2Q 2014F3Q 2014F4Q 2014F2014F1Q 2015F2Q 2015F3Q 2015F4Q 2015F2015F1Q 2016F2Q 2016F3Q 2016F4Q 2016F2016F1Q 2017F2Q 2017F3Q 2017F4Q 2017F2017
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Gross margin34.0%34.3%39.4%40.9%41.7%39.1%36.9%39.4%38.5%41.4%41.7%40.3%40.5%44.7%47.4%42.8%40.0%43.9%38.6%37.5%36.9%37.0%37.6%37.9%39.3%39.3%38.0%38.6%39.9%40.8%39.7%39.9%40.1%40.1%39.4%38.0%38.0%39.1%38.5%38.9%38.5%37.9%38.5%
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Warranty accruals, %0.9%2.5%1.1%0.9%1.0%1.0%2.2%1.4%1.5%1.8%1.3%1.5%1.5%1.8%1.2%0.9%1.6%1.4%2.5%2.7%2.1%3.7%2.9%3.6%2.7%2.0%2.1%2.7%2.8%1.7%2.2%1.7%2.1%2.3%1.7%0.9%1.3%1.7%3.0%2.0%1.1%1.1%1.9%
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Additional warranty accruals0.95%-0.44%
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GM w/o accruals34.9%36.8%40.5%41.8%42.7%40.1%39.1%40.8%40.0%43.2%43.0%41.8%42.0%46.5%48.6%43.7%41.6%45.3%41.1%41.1%39.0%40.7%40.5%41.5%42.0%41.3%40.1%41.3%42.7%42.5%41.8%41.6%42.2%42.0%41.1%38.9%39.3%40.7%41.5%40.9%39.6%39.0%40.4%
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Warranty accruals, $$142$141$157$457$897$396$448$375$407$1,626$837$466$323$558$2,184$1,358$1,551$736$1,387$5,032$2,077$1,253$756$866$4,952$2,080$978$1,071$893$5,022$1,725$877$380$603$3,585$2,333$1,068$496$557$4,454
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