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🕵️‍♂️ Persona Hub Worksheet
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Objective: Create a persona that integrates JTBD, N/B/T, and Who/What/When insights

Instructions: Fill in details for one persona, using client language and referencing their jobs to be done, needs, barriers, triggers, and timing considerations
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SectionDetailsExample
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Name & RoleJob title, responsibilitiesBrand Manager overseeing global campaigns
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JTBDCore tasks they need doneDeliver a cohesive brand story
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Needs (N/B/T)Functional & psychological needsFunctional: High-quality creative; Emotional: Feeling supported
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Barriers (N/B/T)What’s holding them back?Budget constraints, internal approvals
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Triggers (N/B/T)Events prompting actionSeasonal campaign, competitor launch
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Who/What/WhenIdentify who they are, what they need, and whenWho: Brand Manager; What: Consistent narrative; When: Pre-season push
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