NAU KPI/P&L
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NAU Key Performance Indicators
*This projection does not include lead-generation income from local offices acting as agencies
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IndicatorsUnit
Jul-2017 - Sep-2017
Oct-17Nov-17Dec-17Jan-18Feb-18Mar-18Apr-18May-18Jun-18Jul-18Aug-18Sep-18Oct-18Nov-18Dec-18Jan-19Feb-19Mar-19Apr-19May-19Jun-19Jul-19Aug-19Sep-19Oct-19Nov-19Dec-19
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Retailers at the beginning of the monthRetailers - - 135 302 496 762 1,091 1,431 1,873 2,361 2,620 2,628 2,680 2,772 2,855 2,974 3,127 3,354 3,649 4,004 4,414 4,872 5,330 5,742 6,158 6,442 6,788 7,369
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Retail Acquisition Number (RAN) New retailers/mo - 150 200 250 350 450 500 650 700 450 200 200 200 200 200 200 200 200 200 200 200 200 200 200 - - - -
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Agents Retailers Acquisition Number (ARAN)
New retailers/mo - - - - - - - - 50 100 100 150 200 200 250 300 400 500 600 700 800 850 850 900 1,000 1,100 1,400 1,600
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Retailers Churn Rate (RCR)%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%
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Monthly Active Retailers (MAR) - 150 335 552 846 1,212 1,591 2,081 2,623 2,911 2,920 2,978 3,080 3,172 3,305 3,474 3,727 4,054 4,449 4,904 5,414 5,922 6,380 6,842 7,158 7,542 8,188 8,969
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Retailers at the end of the month - 135 302 496 762 1,091 1,431 1,873 2,361 2,620 2,628 2,680 2,772 2,855 2,974 3,127 3,354 3,649 4,004 4,414 4,872 5,330 5,742 6,158 6,442 6,788 7,369 8,072
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Customers at the beginning of the month - - - - - - - - 840 4,906 26,915 69,224 113,453 155,542 249,409 341,023 400,799 462,069 557,209 706,631 877,614 1,063,644 1,266,045 1,503,743 1,765,400 2,134,017 2,555,716 3,107,188
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Customer Acquisition Number (CAN) New users/mo - - - - - - - 1,000 5,000 25,000 50,000 50,000 50,000 100,000 100,000 50,000 50,000 75,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000
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Customers Viral Acquisition Rate (CVAR) % - - - - - - - 20%20%20%20%22%22%22%22%25%25%25%28%28%28%28%28%28%30%30%30%30%
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Customers Churn Rate (CCR) % - - - - - - - 30%30%25%25%22%22%20%20%18%18%17%16%15%15%15%14%14%12%12%10%10%
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Monthly Active Customers (MAC) - - - - - - - 1,200 7,008 35,887 92,298 145,453 199,413 311,761 426,279 488,779 563,498 671,336 841,227 1,032,488 1,251,346 1,489,465 1,748,538 2,052,790 2,425,020 2,904,223 3,452,431 4,169,344
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Customers at the end of the month - - - - - - - 840 4,906 26,915 69,224 113,453 155,542 249,409 341,023 400,799 462,069 557,209 706,631 877,614 1,063,644 1,266,045 1,503,743 1,765,400 2,134,017 2,555,716 3,107,188 3,752,409
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Local offices expenses $ $ 8,200 $ 38,000 $ 42,000 $ 56,000 $ 68,000 $ 76,000 $ 78,000 $ 82,000 $ 82,000 $ 55,000 $ 35,000 $ 35,000 $ 35,000 $ 35,000 $ 35,000 $ 35,000 $ 45,000 $ 45,000 $ 45,000 $ 45,000 $ 45,000 $ 45,000 $ 45,000 $ 45,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
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Retailer Acquisition and Support Cost (RASC)
$/1 new retailer $ - $ 253 $ 210 $ 224 $ 194 $ 169 $ 156 $ 126 $ 109 $ 100 $ 117 $ 100 $ 88 $ 88 $ 78 $ 70 $ 75 $ 64 $ 56 $ 50 $ 45 $ 43 $ 43 $ 41 $ 25 $ 23 $ 18 $ 16
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Customer acquisition expenses $ $ - $ - $ - $ - $ - $ - $ - $ 500 $ 2,500 $ 12,500 $ 25,000 $ 25,000 $ 25,000 $ 50,000 $ 50,000 $ 25,000 $ 22,500 $ 33,750 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 35,000 $ 35,000 $ 35,000 $ 30,000 $ 30,000 $ 30,000
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Customer Acquisition Cost (CAC) $/1 new user $ - $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.5 $ 0.50 $ 0.45 $ 0.45 $ 0.4 $ 0.4 $ 0.4 $ 0.40 $ 0.35 $ 0.35 $ 0.35 $ 0.30 $ 0.30 $ 0.30
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Redemptions per User (RPU) Monthly per 1 customer - - - - - - - 0.2 0.2 0.2 0.5 0.5 0.5 0.8 0.8 1 1 1 1.20 1.20 1.20 1.2 1.2 1.25 1.50 1.50 1.50 1.50
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Payment from agentslicensed cities - - - - - - - 1 2 3 8 12 18 26 32 38 42 48 60 72 80 86 90 94 106 118 140 160
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monthly fee $ 75 $ - $ - $ - $ - $ - $ - $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 200 $ 200 $ 200 $ 200
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Push-in Usage Rate (PUR)%0%0%0%0%0%0%0%0%0%0%3%3%3%3%3%5%3%3%3%3%3%3%3%3%3%3%3%3%
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Push-in Coverage Rate (PCR)%0%0%0%0%0%0%0%0%0%0%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%
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Push-in Contact Cost (PCC)price in tokens 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
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Financial projections based on aforementioned indicators
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NAU Token Price - - - - - 0.05 0.05 0.04 0.03 0.04 0.05 0.06 0.10 0.11 0.12 0.15 0.18 0.15 0.15 0.18 0.22 0.25 0.25 0.25 0.30 0.35 0.40 0.40
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Income
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5% system commission$ - - - - - - - 0.5 2.1 14.4 115.4 218.2 498.5 1,286.0 1,918.3 3,665.8 5,071.5 5,035.0 7,571.0 11,150.9 16,517.8 22,342.0 26,228.1 32,074.9 54,562.9 76,235.8 103,572.9 125,080.3
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Agents payments income$ - - - - - - - 75.0 150.0 225.0 600.0 900.0 1,350.0 1,950.0 2,400.0 2,850.0 6,300.0 7,200.0 9,000.0 10,800.0 12,000.0 12,900.0 13,500.0 14,100.0 21,200.0 23,600.0 28,000.0 32,000.0
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Push-in Contact system reward$ - - - - - - - - - - 40.4 78.0 184.3 326.4 507.2 1,273.7 1,134.1 1,224.8 1,684.1 2,734.2 4,471.0 6,615.7 8,366.7 10,533.9 15,622.0 22,998.9 33,921.4 44,874.0
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Overall - - - - - - - 75.5 152.1 239.4 755.8 1,196.1 2,032.8 3,562.4 4,825.4 7,789.5 12,505.6 13,459.8 18,255.2 24,685.0 32,988.8 41,857.7 48,094.8 56,708.7 91,384.9 122,834.7 165,494.3 201,954.3
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Outcome
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Retailers acquisition $ - 38,000.0 42,000.0 56,000.0 68,000.0 76,000.0 78,000.0 82,000.0 82,000.0 55,000.0 35,000.0 35,000.0 35,000.0 35,000.0 35,000.0 35,000.0 45,000.0 45,000.0 45,000.0 45,000.0 45,000.0 45,000.0 45,000.0 45,000.0 25,000.0 25,000.0 25,000.0 25,000.0
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Customers acquisition $ - - - - - - - 500.0 2,500.0 12,500.0 25,000.0 25,000.0 25,000.0 50,000.0 50,000.0 25,000.0 22,500.0 33,750.0 40,000.0 40,000.0 40,000.0 40,000.0 35,000.0 35,000.0 35,000.0 30,000.0 30,000.0 30,000.0
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Legal $ 98,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 4,000.0 5,000.0 5,000.0 5,000.0 5,000.0 5,000.0 5,000.0 5,000.0 5,000.0 5,000.0 6,000.0 6,000.0 6,000.0 6,000.0 6,000.0 6,000.0 6,000.0
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R&D $ 174,000.0 58,000.0 58,000.0 58,000.0 58,000.0 58,000.0 58,000.0 58,000.0 55,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0 50,000.0
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IT infrastructure $ 12,000.0 5,800.0 5,800.0 5,800.0 6,200.0 6,600.0 6,800.0 7,000.0 7,200.0 7,600.0 7,800.0 8,600.0 8,800.0 9,000.0 9,200.0 9,600.0 10,200.0 10,600.0 11,400.0 12,200.0 12,800.0 13,400.0 13,800.0 15,200.0 16,000.0 17,200.0 19,200.0 22,000.0
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HQ and 4 local offices launch $ 62,000.0 - - - - - - - - - - - - - - - - - - - - - - - - - - -
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Staff and C-level compensation $ 28,000.0 28,000.0 28,000.0 32,000.0 32,000.0 32,000.0 32,000.0 36,000.0 36,000.0 36,000.0 36,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 38,000.0 42,000.0 42,000.0 42,000.0 42,000.0 42,000.0 42,000.0
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BD & PR expenditures $ 84,000.0 44,000.0 128,000.0 20,000.0 12,000.0 12,000.0 12,000.0 15,000.0 15,000.0 15,000.0 18,000.0 18,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0 20,000.0
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Overall 458,000.0 177,800.0 265,800.0 175,800.0 180,200.0 188,600.0 190,800.0 202,500.0 201,700.0 180,100.0 175,800.0 178,600.0 181,800.0 207,000.0 207,200.0 182,600.0 190,700.0 202,350.0 209,400.0 210,200.0 210,800.0 212,400.0 211,800.0 213,200.0 194,000.0 190,200.0 192,200.0 195,000.0
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Profit/Loss$- 458,000.0 - 177,800.0 - 265,800.0 - 175,800.0 - 180,200.0 - 188,600.0 - 190,800.0 - 202,424.5 - 201,547.9 - 179,860.6 - 175,044.2 - 177,403.9 - 179,767.2 - 203,437.6 - 202,374.6 - 174,810.5 - 178,194.4 - 188,890.2 - 191,144.8 - 185,515.0 - 177,811.2 - 170,542.3 - 163,705.2 - 156,491.3 - 102,615.1 - 67,365.3 - 26,705.7 6,954.3
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