A | B | C | D | E | F | G | H | I | J | K | L | M | N | ||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Web and marketing | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
2 | Total core FTE web only | 0.00 | 0.08 | 0.81 | 0.62 | 1.94 | 2.32 | 2.35 | 2.10 | 1.75 | 2.50 | 2.61 | 4.72 | ||
3 | Total core FTE marketing only | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.23 | 1.04 | ||
4 | Total core FTE research only | 0.00 | 0.08 | 0.10 | 0.10 | 0.14 | 0.11 | 0.15 | 0.13 | 0.24 | 0.44 | 0.17 | 0.00 | ||
5 | Total core FTE | 0.00 | 0.17 | 0.91 | 0.72 | 2.08 | 2.43 | 2.49 | 2.23 | 1.99 | 2.94 | 3.01 | 5.76 | ||
6 | Year on year growth rate | N/A | N/A | 448% | -21% | 187% | 17% | 3% | -11% | -11% | 48% | 2% | 91% | ||
7 | Unique visitors | Unknown | 51,189 | 99,541 | 156,904 | 541,383 | 978,872 | 1,585,559 | 1,626,966 | 1,486,951 | 1,695,973 | 1,297,367 | 1,981,694 | ||
8 | Year on year growth rate | NA | NA | 94% | 58% | 245% | 81% | 62% | 3% | -9% | 14% | -24% | 53% | ||
9 | Number of articles released | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | 27 | 38 | ||
10 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | 41% | ||
11 | Site engagement hours | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | 129,034 | 99,696 | 108,737 | 86,820 | 119,647 | ||
12 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | -23% | 9% | -20% | 38% | ||
13 | New newsletter subscribers | 706 | 1,226 | 1943 | 2283 | 23271 | 80,157 | 86,610 | 64,387 | 33,025 | 31,921 | 33,849 | 170,878 | ||
14 | Year on year growth rate | NA | 74% | 58% | 17% | 919% | 244% | 8% | -26% | -49% | -3% | 6% | 405% | ||
15 | Total newsletter subscribers at end of period | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | 95,401 | 153,407 | 183,500 | 177,660 | 179,548 | 172,015 | 279,409 | ||
16 | Year on year growth rate | NA | NA | NA | NA | NA | NA | 61% | 20% | -3% | 1% | -4% | 62% | ||
17 | # of pubs in units | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 28.75 | 23.75 | ||
18 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | -17% | ||
19 | # of promos in units | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | 14.5 | 20 | ||
20 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | 38% | ||
21 | # hits (marketing) | NA | NA | NA | NA | NA | NA | NA | NA | 2,906,545 | 3,334,118 | 2,759,838 | 4,424,244 | ||
22 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | 15% | -17% | 60% | ||
23 | # of hits > 30 sec (marketing) | NA | NA | NA | NA | NA | NA | NA | NA | 1,284,808 | 1,529,856 | 1,120,689 | 1,029,760 | ||
24 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | 19% | -27% | -8% | ||
25 | # of eng hours on site as a whole (content) | NA | NA | NA | NA | NA | NA | NA | NA | 99,695 | 108,737 | 86,820 | 119,647 | ||
26 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | 9% | -20% | 38% | ||
27 | # of eng hours on core core pages (content) | NA | NA | NA | NA | NA | NA | NA | NA | 61,506 | 64,635 | 53,157 | 65,477 | ||
28 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | 5% | -18% | 23% | ||
29 | |||||||||||||||
30 | |||||||||||||||
31 | Podcast | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
32 | Total core FTE direct only | 0.02 | 0.3 | 1.0 | 1.3 | 1.5 | 2.0 | 2.0 | |||||||
33 | Year on year growth rate | NA | 1996% | 190% | 26% | 19% | 32% | -1% | |||||||
34 | Number of episodes released | NA | 14 | 35 | 20 | 24 | 34 | 30 | |||||||
35 | Year on year growth rate | NA | NA | 150% | -43% | 20% | 42% | -12% | |||||||
36 | Hours of content released | NA | 24.1 | 68.5 | 49 | 64 | 82 | 73.7 | |||||||
37 | Year on year growth rate | NA | NA | 184% | -29% | 31% | 29% | -11% | |||||||
38 | Total listening time estimate in hours using March 2022 method (40% Apple up to Nov 2019 then '75% in the Big 3') | NA | 6,418 | 79,705 | 116,577 | 124,502 | 188,672 | 264,436 | |||||||
39 | Year on year growth rate | NA | NA | 1142% | 46% | 7% | 52% | 40% | |||||||
40 | Big 3 number of subscribers estimate at end of period | NA | Not estimated | Not estimated | Not estimated | 32,369 | 51,907 | 81,700 | |||||||
41 | Year on year growth rate | NA | NA | NA | NA | NA | 60% | 57% | |||||||
42 | |||||||||||||||
43 | |||||||||||||||
44 | Job board | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
45 | Total core FTE direct only | 0.01 | 0.31 | 0.7 | 1.3 | 1.4 | 1.4 | 1.4 | |||||||
46 | Year on year growth rate | NA | 2156% | 137% | 73% | 12% | 0% | -4% | |||||||
47 | Vacancies published | Unknown | Unknown | 344 | 1,251 | 1,820 | 3,212 | 4,317 | |||||||
48 | Year on year growth rate | NA | NA | NA | 264% | 45% | 76% | 34% | |||||||
49 | Number of newsletters sent out | Unknown | 3 | 7 | 15 | 12 | 31 | 34 | |||||||
50 | Year on year growth rate | NA | NA | 133% | 114% | -20% | 158% | 10% | |||||||
51 | Vacancy clicks | Unknown | Unknown | 57,695 | 112,771 | 146,532 | 221,906 | 431,602 | |||||||
52 | Year on year growth rate | NA | NA | NA | 95% | 30% | 51% | 94% | |||||||
53 | |||||||||||||||
54 | One-on-one | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
55 | Total core FTE direct only advising | 0.08 | 0.4 | 0.71 | 0.23 | 0.17 | 1.74 | 2.13 | 1.66 | 2.16 | 3.35 | 4.75 | |||
56 | Total core FTE direct headhunting | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.04 | 0.5 | 1.9 | 1.8 | 0.3 | 0.58 | |||
57 | Total core FTE both | 0.08 | 0.4 | 0.71 | 0.23 | 0.17 | 1.78 | 2.58 | 3.53 | 3.96 | 3.66 | 5.33 | |||
58 | Year on year growth rate | NA | 389% | 73% | -67% | -29% | 968% | 45% | 37% | 12% | -8% | 46% | |||
59 | Number of advising applications | Not estimated | Not estimated | Not estimated | Not estimated | Not estimated | 1292 | 636 | 780 | 909 | 2193 | 5663 | |||
60 | Year on year growth rate | NA | NA | NA | NA | NA | NA | -51% | 23% | 17% | 141% | 158% | |||
61 | Number of headhunting calls | NA | NA | NA | NA | NA | NA | 30 | 347 | 187 | 0 | 0 | |||
62 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | 1057% | -46% | -100% | NA | |||
63 | Number of advising calls | 34 | 78 | 28 | 139 | 100 | 269 | 203 | 222 | 284 | 831 | 1,425 | |||
64 | Year on year growth rate | NA | 129% | -64% | 396% | -28% | 169% | -25% | 9% | 28% | 193% | 71% | |||
65 | Total number of one-on-one calls | 34 | 78 | 28 | 139 | 100 | 269 | 233 | 569 | 471 | 831 | 1,425 | |||
66 | Year on year growth rate | NA | 129% | -64% | 396% | -28% | 169% | -13% | 144% | -17% | 76% | 71% | |||
67 | Advising calls per application | NA | NA | NA | NA | NA | 0.21 | 0.32 | 0.28 | 0.31 | 0.38 | 0.25 | |||
68 | Year on year growth rate | NA | NA | NA | NA | NA | NA | 53% | -11% | 10% | 21% | -34% | |||
69 | Fraction of calls worth having | NA | NA | NA | NA | NA | NA | NA | NA | 67% | 73% | 70% | |||
70 | Year on year change | NA | NA | NA | NA | NA | NA | NA | NA | NA | 10% | -4% | |||
71 | Average usefulness rating 1-7 | NA | NA | NA | NA | NA | 5.86 | 5.95 | 5.90 | 5.91 | 5.98 | 5.88 | |||
72 | Year on year change | NA | NA | NA | NA | NA | NA | 1% | -1% | 0% | 1% | -2% | |||
73 | |||||||||||||||
74 | |||||||||||||||
75 | Overall org | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
76 | Primary staff FTE on senior management | 0.00 | 0.08 | 0.34 | 0.30 | 0.45 | 0.40 | 0.50 | 0.68 | 0.77 | 0.74 | 1.41 | 1.38 | ||
77 | Primary staff FTE direct on programmes | 0.00 | 0.25 | 1.66 | 1.48 | 2.34 | 3.61 | 5.03 | 6.57 | 8.09 | 9.87 | 10.13 | 14.97 | ||
78 | Primary staff FTE on supporting (inc share of EV ops) | 0.00 | 0.33 | 0.83 | 0.82 | 1.02 | 1.21 | 1.15 | 1.68 | 2.91 | 3.21 | 2.92 | 4.38 | ||
79 | Primary staff FTE and share EV Ops | 0.00 | 0.66 | 2.83 | 2.60 | 3.81 | 5.22 | 6.68 | 8.93 | 11.77 | 13.82 | 14.46 | 20.72 | ||
80 | Supporting as proportion of core | NA | 49% | 29% | 31% | 27% | 23% | 17% | 19% | 25% | 23% | 20% | 21% | ||
81 | Labour costs (in person-years, including other team members) | 1.7 | 3.4 | 7.5 | 4.9 | 5.0 | 5.5 | 7.8 | 10.1 | 13.0 | 14.7 | 16.1 | 24.3 | ||
82 | Year on year growth rate | NA | 100% | 121% | -35% | 2% | 10% | 42% | 29% | 29% | 14% | 9% | 51% | ||
83 | Financial costs converted to USD, calendar year (estimate) | 0 | $57,721 | $163,108 | $229,133 | $347,950 | $262,874 | $728,969 | $1,162,194 | $2,388,911 | $3,149,557 | $3,407,175 | $6,662,336 | ||
84 | Year on year growth rate | NA | NA | 183% | 40% | 52% | -24% | 177% | 59% | 106% | 32% | 8% | 96% | ||
85 | |||||||||||||||
86 | |||||||||||||||
87 | |||||||||||||||
88 | |||||||||||||||
89 | |||||||||||||||
90 | |||||||||||||||
91 | |||||||||||||||
92 |