ABCDEFGHIJKLMN
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Web and marketing201120122013201420152016201720182019202020212022
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Total core FTE web only0.000.080.810.621.942.322.352.101.752.502.614.72
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Total core FTE marketing only0.000.000.000.000.000.000.000.000.000.000.231.04
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Total core FTE research only0.000.080.100.100.140.110.150.130.240.440.170.00
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Total core FTE0.000.170.910.722.082.432.492.231.992.943.015.76
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Year on year growth rateN/AN/A448%-21%187%17%3%-11%-11%48%2%91%
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Unique visitorsUnknown51,18999,541156,904541,383978,8721,585,5591,626,9661,486,9511,695,9731,297,3671,981,694
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Year on year growth rateNANA94%58%245%81%62%3%-9%14%-24%53%
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Number of articles releasedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimated2738
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Year on year growth rateNANANANANANANANANANANA41%
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Site engagement hoursNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimatedNot estimated129,03499,696108,73786,820119,647
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Year on year growth rateNANANANANANANANA-23%9%-20%38%
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New newsletter subscribers 7061,226194322832327180,15786,61064,38733,02531,92133,849170,878
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Year on year growth rateNA74%58%17%919%244%8%-26%-49%-3%6%405%
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Total newsletter subscribers at end of periodNot estimatedNot estimatedNot estimatedNot estimatedNot estimated95,401153,407183,500177,660179,548172,015279,409
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Year on year growth rateNANANANANANA61%20%-3%1%-4%62%
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# of pubs in unitsUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown28.7523.75
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Year on year growth rateNANANANANANANANANANANA-17%
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# of promos in unitsNANANANANANANANANANA14.520
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Year on year growth rateNANANANANANANANANANANA38%
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# hits (marketing)NANANANANANANANA2,906,5453,334,1182,759,8384,424,244
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Year on year growth rateNANANANANANANANANA15%-17%60%
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# of hits > 30 sec (marketing)NANANANANANANANA1,284,8081,529,8561,120,6891,029,760
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Year on year growth rateNANANANANANANANANA19%-27%-8%
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# of eng hours on site as a whole (content)NANANANANANANANA99,695108,73786,820119,647
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Year on year growth rateNANANANANANANANANA9%-20%38%
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# of eng hours on core core pages (content)NANANANANANANANA61,50664,63553,15765,477
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Year on year growth rateNANANANANANANANANA5%-18%23%
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Podcast201120122013201420152016201720182019202020212022
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Total core FTE direct only0.020.31.01.31.52.02.0
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Year on year growth rateNA1996%190%26%19%32%-1%
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Number of episodes releasedNA143520243430
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Year on year growth rateNANA150%-43%20%42%-12%
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Hours of content releasedNA24.168.549648273.7
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Year on year growth rateNANA184%-29%31%29%-11%
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Total listening time estimate in hours using March 2022 method (40% Apple up to Nov 2019 then '75% in the Big 3')NA6,41879,705116,577124,502188,672264,436
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Year on year growth rateNANA1142%46%7%52%40%
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Big 3 number of subscribers estimate at end of periodNANot estimatedNot estimatedNot estimated32,36951,90781,700
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Year on year growth rateNANANANANA60%57%
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Job board201120122013201420152016201720182019202020212022
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Total core FTE direct only0.010.310.71.31.41.41.4
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Year on year growth rateNA2156%137%73%12%0%-4%
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Vacancies published UnknownUnknown3441,2511,8203,2124,317
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Year on year growth rateNANANA264%45%76%34%
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Number of newsletters sent outUnknown3715123134
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Year on year growth rateNANA133%114%-20%158%10%
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Vacancy clicks UnknownUnknown57,695112,771146,532221,906431,602
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Year on year growth rateNANANA95%30%51%94%
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One-on-one201120122013201420152016201720182019202020212022
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Total core FTE direct only advising0.080.40.710.230.171.742.131.662.163.354.75
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Total core FTE direct headhunting0.000.000.000.000.000.040.51.91.80.30.58
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Total core FTE both0.080.40.710.230.171.782.583.533.963.665.33
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Year on year growth rateNA389%73%-67%-29%968%45%37%12%-8%46%
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Number of advising applicationsNot estimatedNot estimatedNot estimatedNot estimatedNot estimated129263678090921935663
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Year on year growth rateNANANANANANA-51%23%17%141%158%
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Number of headhunting callsNANANANANANA3034718700
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Year on year growth rateNANANANANANANA1057%-46%-100%NA
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Number of advising calls3478281391002692032222848311,425
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Year on year growth rateNA129%-64%396%-28%169%-25%9%28%193%71%
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Total number of one-on-one calls3478281391002692335694718311,425
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Year on year growth rateNA129%-64%396%-28%169%-13%144%-17%76%71%
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Advising calls per applicationNANANANANA0.210.320.280.310.380.25
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Year on year growth rateNANANANANANA53%-11%10%21%-34%
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Fraction of calls worth havingNANANANANANANANA67%73%70%
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Year on year changeNANANANANANANANANA10%-4%
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Average usefulness rating 1-7NANANANANA5.865.955.905.915.985.88
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Year on year changeNANANANANANA1%-1%0%1%-2%
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Overall org201120122013201420152016201720182019202020212022
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Primary staff FTE on senior management0.000.080.340.300.450.400.500.680.770.741.411.38
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Primary staff FTE direct on programmes0.000.251.661.482.343.615.036.578.099.8710.1314.97
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Primary staff FTE on supporting (inc share of EV ops)0.000.330.830.821.021.211.151.682.913.212.924.38
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Primary staff FTE and share EV Ops0.000.662.832.603.815.226.688.9311.7713.8214.4620.72
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Supporting as proportion of coreNA49%29%31%27%23%17%19%25%23%20%21%
81
Labour costs (in person-years, including other team members)1.73.47.54.95.05.57.810.113.014.716.124.3
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Year on year growth rateNA100%121%-35%2%10%42%29%29%14%9%51%
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Financial costs converted to USD, calendar year (estimate)0$57,721$163,108$229,133$347,950$262,874$728,969$1,162,194$2,388,911$3,149,557$3,407,175$6,662,336
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Year on year growth rateNANA183%40%52%-24%177%59%106%32%8%96%
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