Target Audience Research Cheatsheet

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4		Target Audience: Middle aged male working professionals
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6	1	Demographics	Age	Gender	Income	Occupation	Education	Marital Status
7			25 to 50	Male	$6000/month	Working professionals who work 10 hours a day	Bacherlors minimum	Married
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9	2	Psychographics	Interests	Hobbies	Values	Lifestyle	Personality traits	Attitudes	Beliefs
10			following under armour		Want to be a healthy father or husband	foodie or unhealthy			Weightloss only possible thrpugh aggrssive workouts
11			following famous gym brands
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13	3	Behaviour	What problems or challenges does your ideal customer face?
14			overweight, not finding enough time to workout, lack of nutrition knowledge
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16			How can your product or service help them overcome these challenges?
17			workout from home without equipments, easy to prepare meal plans
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19	4	Challenges & painpoints	What problems or challenges does your ideal customer face?
20			consistency problems, lack of motivation
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23	5	Goals & aspirations	What are your ideal customer's goals, aspirations, and desires? How does your product or service align with these goals?
24			effortless weightloss,
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27	6	Needs & preferences	What features, benefits, or solutions does your ideal customer prioritize?
28			ease of access & implementation
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30			What are their preferences when it comes to product features, pricing, delivery, etc.?
31			installment options, fast results, liked minded community
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33	7	Purchase Intent	How likely is your ideal customer to make a purchase?
34			8 out of 10
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36			Are they in the awareness, consideration, or decision stage of the buyer's journey?
37			Consideration
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