IMH Journey Mapping Canvas.xlsx

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2	Journey Mapping Canvas
3	Map the questions, pain points, content, and calls to action across every stage of the buyer journey. / THIS IS AN EXAMPLE - MAKE A COPY
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5	AWARENESS	CONSIDERATION	DECISION		PURCHASE	RETENTION
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7	QUESTIONS	QUESTIONS	QUESTIONS		QUESTIONS	QUESTIONS
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13	PAIN POINTS	PAIN POINTS	PAIN POINTS		PAIN POINTS	PAIN POINTS
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19	CONTENT NEEDED	CONTENT NEEDED	CONTENT NEEDED		CONTENT NEEDED	CONTENT NEEDED
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25	CTA	CTA	CTA		CTA	CTA
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32	INSIGHTS			KEY OPPORTUNITIES
33	I thinkg we are going to get a lot going
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