|Communication||Community||Event design||Identity||Crowdfunding||Business model|
What are the 10 communication tools that you would use to promote a new project/ create a buzz around our communication campaign?
|Think of a project on which you contribute : what made you want to get involved?||Share 10 examples of events that you loved: what is the element that you particularly liked about it?|
What are the key words/image/music that you associate with the project?
|What would motivate you personnaly to contribute?||Red card: |
Why would you think we would not buy this product? ( reverse)
|Imagine 10 spokesperson de xxx that would allow to promote the project to vairous publics?||What made you go from " i know a project" to "i get involved in the project"?|
What are the 10 reasons why you would go to an event?
|What objects would be iconic for the project?||What argument would you use with your family and friends to convience them to contribute?||What are the 5 needs/reasons why someone buy the product?|
|If you were an ambassador of the project, which tools would you need to communicate around the project?||can you share with me 10 examples of mouvements, associations, NGO, that mobilized the civil society quickly? how? which communication tools?||What are the 10 activites you could have during an event?|
What are the 5 words that make you think of this project?
|Who would be the typical contributors to this crowdfunding campaign?||To whom would we sell the product?|
|What are the key words you associate with the project?||If you add unlimited ressources how would you mobilize your community?|
What kind of atmosphere would you like to have at the event?
|How to reach the media?||Who would advertise the product?|
|What arguments would convince you to buy the product?||Red card: Why don't you get involved today? (reverse) |
What is the last event you went to?
|Red card: How could you force someone to give the crowdfunding?||What would you like in the product as a consumer?|
|You are the entrepreneur, you worked so hard on your business for 5 years and one big newspaper (example: Les Echos, The financial Times, The WSJ, The Economist, Le Monde) decides to run a headline about your project and talk about your story and community.Choose a title and subtitle, and imagine the illustration and add a quote Add the titles of side articles|
What are 10 reasons why you would NOT go to the event?
|What would you like to receive from the crowdfunding?\||List 10 actors you did not target in your project yet, who could become consumers|
|Which movements, where everyone seems to naturally embed the same vision, inspire you ?Ex :#NotInMyName #Blacklivesmatter|
What attracted to these movements? (simplicity, ethics, easy to join/agree, to understand) How are these movements communicating about their vision? 10 ways to involve members in the construction of your project’s vision ?
|What is the best crowdfunding campaign you know up?||Who could pay for the service without using it?|
|What community are you part of? Why are you part of the community? What is their mission in five words? What would your community would do that other ones wouldn’t ? What is so special about your community ? what is the GOAL of your community? What would the world be like without it?||What would prevent you from giving to the crowdfunding?||What is the value you could bring to them?|
|What are the values of the community you are part of Describe a typical member of the community What are the values that would best describe a member of your community ? If you had to represent a member of your community, who is the figure (real/fictive) you think it would be ?||What other activities could you provide for the stakeholders using the current expertise/tools/assets?|
|What would a free/paying version of your service look like?|
|What could you teach your client/beneficiairies?|
|What other channels could we use to deliver the same service?|
|You are the CEO of a big company - how could you support XX by investing?|
|If you had a million dollar investment, how would you change the current business model?|