Perceptual map template

	B	C	D	E	F	G	H	I
1	To use this perceptual map template, select File > Make a copy from the menu bar above.
2	Follow the steps outlined below to create a perceptual map. You can use up to 25 brands to plot on this perceptual map. To learn more, check out "What is a perceptual map and how to build one" on the LogRocket blog.
3	Perceptual map template
4
5
6
7
8
9	Step 1	Enter the title of your map		Fast Fashion Market
10
11
12	Step 2	Enter parameters for horizontal axis (x-axis)
13		For the left side of the map		Low quality
14		For the right side of the map		High quality
15
16	Step 3	Enter parameters for vertical axis (y-axis)
17		For the bottom of the map		Low price
18		For the top of the map		High price
19
20
21
22
23
24
25	Step 4	Enter the Brands or Products to be Mapped	Step 5	Score each brand for the two parameters on a scale of 1-9			Step 6	Change the circle sizes
26		Up to a maximum of 25 brands					(optional step)
27				Horizontal attribute		Vertical attribute		Sizes
28			1 =	Low quality	1 =	Low price	1 =	Small
29			5 =	Equal mix of both	5 =	Equal mix of both	3 =	Medium
30	Brand No.	Brand Names	9 =	High quality	9 =	High price	5 =	Large
31	1	H&M		5.5		3		3
32	2	GAP		8		9		3
33	3	Old Navy		7		7		3
34	4	Zara		7		8		3
35	5	Uniqlo		6		7		3
36	6	Forever 21		5		4		3
37	7	Shein		1		1		3
38	8	Mango		5		7		3
39	9							3
40	10							3
41	11							3
42	12							3
43	13							3
44	14							3
45	15							3
46	16							3
47	17							3
48	18							3
49	19							3
50	20							3
51	21							3
52	22							3
53	23							3
54	24							3
55	25							3
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100