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1 | Methodology To create these maps we used the statistics websites, social blade (https://socialblade.com/youtube/top/country), and vidooly (https://vidooly.com/top-youtube-channels/GB/mostviewed) , to analyse data for each countries YouTube and find who had the most subscribers. If the most subscribed channel was not an individual youtuber and was a band, media channel or company of any kind, we looked for the next highest subscribed influencer channel. We collated the data for average daily views and the countries CPM rate, found on bannertag ( https://www.bannertag.com/youtube-video-cpm-rates/) , to estimate how much the channel was earning. We did this using a site called noxinfluencer (https://www.noxinfluencer.com/youtube/channel-calculator/) . To find the top beauty, gaming and kids channel, we went through most of the top subscribed channels, reading their about pages and watching the videos to discover if they fit into these categories. It proved difficult deciding what channels would fit the ‘influencer’ category for some countries especially when they had obscure content. In these cases, if it looked like it was made by an individual making the videos, we counted those as a youtuber. For some countries we were not able to find any reliable channels for them, and for others we couldn’t find the CPM rate. In many cases a channel claimed to be from a country when it was obvious from their videos that they lived elsewhere, we did not include any channels that did this. |