Example Marketing Calendar - Basic
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2017
Annual Budget
ItemJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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Traditional$100,000.00TV$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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$100,000.00Radio$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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$100,000.00Print$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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$100,000.00Direct Mail$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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T-Total$400,000.00T-Monthly$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32$33,333.32
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Digital$150,000.00Social Media$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00$12,500.00
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$100,000.00Organic Search$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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$100,000.00Email Marketing$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33$8,333.33
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$200,000.00Paid Search$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67$16,666.67
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D-Total$550,000.00D-Monthly$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33$45,833.33
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Other$50,000.00TBD$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67
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TBD$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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TBD$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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TBD$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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O-Total$50,000.00O-Monthly$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67$4,166.67
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$1,000,000.00Total$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32$83,333.32
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