ABC
1
2
3
4
5
Questions? Feedback? Recomendations?: noah@checkpointgtm.com
6
7
8
Product Led Growth Scorecard
9
10
1Market fit for PLG:​
11
Strong fit4 Points
12
Moderate fit2 Points
13
Weak fit0 Points
14
2Product maturity:​
15
Feature-complete and ready for widespread adoption4 Points
16
Nearly there, with some work still required2 Points
17
Not yet ready0 Points
18
3User acquisition:​
19
Strong potential for organic growth4 Points
20
Moderate potential for organic growth2 Points
21
Weak potential for organic growth0 Points
22
4User engagement:​
23
Strong potential for high engagement4 Points
24
Moderate potential for engagement2 Points
25
Weak potential for engagement0 Points
26
5Revenue model:​
27
Strong potential for freemium or subscription-based revenue4 Points
28
Moderate potential for freemium or subscription-based revenue2 Points
29
Weak potential for freemium or subscription-based revenue0 Points
30
6Measurement and experimentation:​
31
Strong ability to measure and experiment4 Points
32
Moderate ability to measure and experiment2 Points
33
Weak ability to measure and experiment0 Points
34
35
36
Score:0
37
38
A score of 18 or higher indicates strong potential for PLG
39
A score of 12 to 17 indicates moderate potential for PLG
40
A score of 11 or lower indicates weak potential for PLG
41