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5 | Questions? Feedback? Recomendations?: noah@checkpointgtm.com | ||
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8 | Product Led Growth Scorecard | ||
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10 | 1 | Market fit for PLG: | ​ |
11 | Strong fit | 4 Points | |
12 | Moderate fit | 2 Points | |
13 | Weak fit | 0 Points | |
14 | 2 | Product maturity: | ​ |
15 | Feature-complete and ready for widespread adoption | 4 Points | |
16 | Nearly there, with some work still required | 2 Points | |
17 | Not yet ready | 0 Points | |
18 | 3 | User acquisition: | ​ |
19 | Strong potential for organic growth | 4 Points | |
20 | Moderate potential for organic growth | 2 Points | |
21 | Weak potential for organic growth | 0 Points | |
22 | 4 | User engagement: | ​ |
23 | Strong potential for high engagement | 4 Points | |
24 | Moderate potential for engagement | 2 Points | |
25 | Weak potential for engagement | 0 Points | |
26 | 5 | Revenue model: | ​ |
27 | Strong potential for freemium or subscription-based revenue | 4 Points | |
28 | Moderate potential for freemium or subscription-based revenue | 2 Points | |
29 | Weak potential for freemium or subscription-based revenue | 0 Points | |
30 | 6 | Measurement and experimentation: | ​ |
31 | Strong ability to measure and experiment | 4 Points | |
32 | Moderate ability to measure and experiment | 2 Points | |
33 | Weak ability to measure and experiment | 0 Points | |
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36 | Score: | 0 | |
37 | |||
38 | A score of 18 or higher indicates strong potential for PLG | ||
39 | A score of 12 to 17 indicates moderate potential for PLG | ||
40 | A score of 11 or lower indicates weak potential for PLG | ||
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