2017 Network Cultural Weight by Month
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Cultural Weight
Site Sessions
ECP Sessions
App Sessions
Email Opens
FB engaged users
Twitter followers
Instagram Followers
2
Actuals YTD74,610,10921,424,7962,106,6471,299,94740,688,9612,464,2324,341,5813,068,241
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Target YTD107,551,05223,598,2302,913,3313,105,51164,914,4644,027,0765,089,1383,903,302
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Delta YTD-30.63%-9.21%-27.69%-58.14%-37.32%-38.81%-14.69%-21.39%
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Total 2017 Target107,551,05223,598,2302,913,3313,105,51164,914,4644,027,0765,089,1383,903,302
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Monthly Targets
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January Actuals5,864,5601,395,425142,312133,1063,373,232267,511330,086221,544
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January Target6,151,7081,460,326147,782187,6263,453,131309,583355,798237,462
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Delta-4.67%-4.44%-3.70%-29.06%-2.31%-13.59%-7.23%-6.70%
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February Actuals5,646,5661,371,180167,389124,4903,230,485189,154335,079228,708
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February Target6,727,7611,647,403190,372200,5673,795,789264,083372,501257,046
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Delta-16.07%-16.77%-12.07%-37.93%-14.89%-28.37%-10.05%-11.02%
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March Actuals6,921,2091,842,853187,204194,8793,939,674175,995342,990237,614
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March Target8,539,5352,297,835172,040213,5034,816,450384,334382,826272,547
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Delta-18.95%-19.80%8.81%-8.72%-18.20%-54.21%-10.41%-12.82%
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April Actuals5,165,4091,424,915163,277124,3353,046,142177,482349,230245,483
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April Target8,025,9921,740,551175,466226,4434,775,217429,366392,922286,027
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Delta-35.64%-18.13%-6.95%-45.09%-36.21%-58.66%-11.12%-14.17%
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May Actuals6,696,1411,873,555188,610128,1543,729,698161,011353,739261,066
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May Target8,495,7751,937,659178,778239,3855,131,545302,664405,800299,944
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Delta-21.18%-3.31%5.50%-46.47%-27.32%-46.80%-12.83%-12.96%
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June Actuals6,786,6192,111,799265,685143,4023,753,809145,414358,507257,669
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June Target9,610,5992,134,453252,125252,3225,922,078313,521417,684318,416
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Delta-29.38%-1.06%5.38%-43.17%-36.61%-53.62%-14.17%-19.08%
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July Actuals6,797,0782,146,596240,388152,0033,525,980182,462374,988294,855
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July Target9,820,1512,303,326386,687265,2635,723,631376,362429,627335,255
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Delta-30.78%-6.80%-37.83%-42.70%-38.40%-51.52%-12.72%-12.05%
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August Actuals6,804,1492,022,977143,91080,7543,840,926171,951360,911254,675
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August Target10,448,6622,130,525346,777278,2016,465,720434,379442,258350,802
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Delta-34.88%-5.05%-58.50%-70.97%-40.60%-60.41%-18.39%-27.40%
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September Actuals6,340,2101,889,126184,67963,1423,222,706258,282381,279253,465
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September Target9,773,7412,133,173278,750291,1415,906,876341,946455,264366,591
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Delta-35.13%-11.44%-33.75%-78.31%-45.44%-24.47%-16.25%-30.86%
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October Actuals6,320,6452,008,549156,47158,8893,117,162275,755382,488254,260
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October Target10,198,2702,122,188240,516304,0816,386,304297,954467,008380,219
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Delta-38.02%-5.35%-34.94%-80.63%-51.19%-7.45%-18.10%-33.13%
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November Actuals5,594,9121,630,393137,38151,9392,988,349193,859384,640277,041
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November Target9,627,1291,755,202240,214317,0216,205,663238,413478,670391,946
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Delta-41.88%-7.11%-42.81%-83.62%-51.84%-18.69%-19.64%-29.32%
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December Actuals5,672,6121,707,428129,34144,8542,920,798265,356387,644281,861
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December Target10,131,7291,935,589303,824329,9586,332,060334,471488,780407,047
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Delta-44.01%-11.79%-57.43%-86.41%-53.87%-20.66%-20.69%-30.75%
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51
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53
54
55
56
57
58
59
60
61
62
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68
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70
71
72
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74
75
76
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78
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2017 Actuals vs Target
2017 YoY
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