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Hypotheses
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Guess of likelihood
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Hypothesis abbreviationHypothesisJamieJacySupported by the study?
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H1aIncreased awareness of animal-free food technology (AFFT, i.e. cultured meat and high-tech plant-based meat) will have significant positive effects on an overall measure for animal farming opposition (AFO) in the main analysis, when compared to controls.3025No, there were significant negative effects.
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H1bIncreased awareness of AFFT will decrease participants intention to consume animal products.3025No, there were no significant effects. The (nonsignificant) correlation coefficient was very small and suggested, if anything, that awareness of AFFT increased intentions to consume animal products.
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H2aAssuming that there is an overall significant positive effect on AFO, the point estimate for the effects on AFA will be more strongly positive for cultured meat than for high-tech plant-based meat.3560Inconclusive. The overall effect on AFO was negative. Exploratory analysis found that there was no significant difference between the AFO of those who read the cultured meat article and those who read the high-tech plant-based meat article. The (nonsignificant) correlation coefficient was very small, but did lean towards cultured meat rather than high-tech plant-based meat.
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H2bWhen compared to the mobile data article, the point estimate for the effects on AFO will be more strongly positive for AFFT than for low-tech plant-based meat.5575Inconclusive. The overall effect on AFO was negative. Exploratory analysis found that there was a significant negative effect on AFO of AFFT, when compaed to the mobile data article. When the low-tech plant-based meat article was compared to the mobile data article, there was no significant difference. The (nonsignificant) correlation coefficient was very small and suggested, if anything, a positive effect of low-tech plant-based meat on AFO.
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H2cWhen compared to the mobile data article, the point estimate for the effects on AFO will be more strongly positive for high-tech plant-based meat than for low-tech plant-based meat.6070Inconclusive. The overall effect on AFO was negative. Exploratory analysis found that there was a significant negative effect on AFO of AFFT, when compaed to the mobile data article. When the low-tech plant-based meat article was compared to the mobile data article, there was no significant difference. The (nonsignificant) correlation coefficient was very small and suggested, if anything, a positive effect of low-tech plant-based meat on AFO.
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H2dIncreased awareness of low-tech plant-based food will have significant effects on an overall measure for animal farming opposition in the main analysis, when compared to the use of mobile data article.3070No.
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H3aIn the full model, participants with lower preferences for naturalness will have higher AFO than participants with higher preferences for naturalness.8035No, there was a significant effect in the opposite direction, i.e. higher preferences for naturalness was correlated with higher AFO. Additionally, exploratory analysis found no significant interaction effect between preferences for naturalness and whether or not the participant read an article about AFFT.
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H3bIn the full model, participants with higher trust in science will have higher AFO than participants with lower trust in science.7040No, there was no significant correlation between trust in science and AFO. The (nonsignificant) correlation coefficient was very small but did suggest that, if anything, participants with higher rust in science had higher AFO.
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H3cIn the full model, participants with lower speciesism will have higher AFO than participants with higher speciesism.7080Yes.
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H3dIn the full model, participants with higher scores on the "socially desirable response set" variable will have higher AFO than participants with lower scores on SDRS.7075The (nonsignificant) correlation coefficient was very small but did suggest that, if anything, SDRS was positively correlated with AFO, as measured through this study. In one of the models used in exploratory analysis, this relationship was significant.
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H3eIn the full model, participants who attribute higher mental capacities to animals will have higher AFO than participants who attribute lower mental capacities to animals.7080Yes.
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