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Klicken Sie oben links auf "Datei" und auf "Kopie erstellen". So erhalten Sie eine editierbare Kopie dieser Checkliste. Alternativ klicken Sie auf "Herunterladen" und bearbeiten Sie die Liste in Excelhttps://zcal.co/reply42/REPLY42_Strategie
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πŸ”ŽSEO CheckpointHow toEvaluationImpactDifficultyCostToolsPriority
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βš™οΈGeneral SEO
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Set up Google Tag Manager on your websiteHow toGoodFreeGoogle Tag ManagerDone βœ“
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Set up Google Analytics with Google Tag ManagerHow toBadFreeGoogle Analytics, Google Tag Manager
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Set up Google Search Console How toBadFreeGoogle Search Console (GSC)
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Set up Bing Webmaster ToolsHow toBadFreeBing Webmaster Tools
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Connect Google Search Console data with Google AnalyticsHow toBadFreeGoogle Analytics, Google Search Console
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Set up uptime monitoring to minimize downtimeHow toCan be ImprovedFreeUptimeRobot
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Add 'trust' pages to improve Google TrustRank (About us, Contact, Privacy Policy and TOS)How toBadFreeManual
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Use public WHOIS to boost Google TrustRankHow toCan be ImprovedFreeManual
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Set up HTTPS and get a free SSL with CloudFlare (for Amazon Web Services) How toCan be ImprovedFreeCloudflare, AWS
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Set up HTTPS and get a free SSL with CloudFlare (for Google Cloud Platform) How toCan be ImprovedFreeCloudflare, GCP
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Set up a tool for keyword rank trackingHow toBadFreeSERP Robot, SEO Buddy, Google Search Console
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Set up a tool for backlinks status monitoringHow toCan be Improved$ $ $Ahrefs, MonitorBacklinks, Google Search Console
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😁Website UX
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Set up a SEO friendly URL structureHow toCan be ImprovedFreeManual
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Test if your website is mobile friendly and fix the issuesHow toBadFreeGoogle Mobile Friendly Test
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Check and fix your website loading timeHow toBadFreeGTMetrix, Google PageSpeed Insights, Chrome, Pingdom
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Keep your URLs shortHow toBadFreeManual
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Check and optimize your 404 error pageHow toCan be ImprovedFreeManual
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Make your content easy to shareHow toBadFreeManual
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Claim your brand on all major social networksHow toBadFreeManual
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Record user sessions/heatmaps to see how users use your website and fix bottlenecksHow toBad$ $ $Hotjar, Plerdy, CrazyEgg
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⏱Website performance
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Use a top-performing web hostingHow toBad$ $ $Cloudways, Siteground, Kinsta
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Check if the server is located close to your service areaHow toBadFreeCheck Host
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Use a content delivery network (CDN)How toCan be ImprovedFreeBunnyCDN, Cloudflare, KeyCDN
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Enable GZIP compressionHow toBadFreeVarvy, GiftofSpeed
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Check if your website is served over HTTP/2How toBadFreeHTTP2 Pro, KeyCDN
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Use cachingHow toCan be ImprovedFreeWP Rocket, Swift Performance, W3 Total Cache
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Minify your JS/CSS filesHow toCan be ImprovedFreeWP Rocket, Autoptimize, W3 Totale Cache
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Resize large images before uploadingHow toCan be ImprovedFreeShortpixel, Imagify
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Compress and optimize your imagesHow toBadFreeShortpixel, Imagify
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Lazy load images & iframes (embed Youtube videos, etc)How toBadFreeWP Rocket, Shortpixel AI
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Always use up-to.date technology (CMS/Theme/Software)How toBadFreeManageWp (for WordPress)
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Optimize your databaseHow toBadFreeWP Rocket (for WordPress)
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πŸ› Technical aspects of SEO
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Check if your website uses HTTPSHow toBadFreeHttpStatus
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Create WWW redirectHow toCan be ImprovedFreeHttpStatus
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Check and fix mixed content errorsHow toBadFreeJitBit SSL Check
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Create an XML sitemap and add it to the Google Search Console (GSC)How toCan be ImprovedFreeGoogle Search Console, xml-sitemaps.com
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Create and submit robots.txt fileHow toBadFreeYoast SEO, Wordpress, Google Search Console
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Consolidate duplicate URLs with canonical tagHow toBadFreeSitebulb, Screaming Frog
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Check and fix broken links on your websiteHow toBadFreeSitebulb, Screaming Frog
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Check and fix redirect chains and loops on your websiteHow toCan be ImprovedFreeSitebulb, Screaming Frog
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Fix missing and duplicate meta titles & descriptionsHow toCan be ImprovedFreeSitebulb, Screaming Frog
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Use redirects properlyHow toCan be ImprovedFreeRedirection, RankMath
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Find and Fix Index Coverage Errors in Google Search ConsoleHow toBadFreeGoogle Search Console
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Check for manual penalties in Google Search ConsoleHow toBadFreeGoogle Search Console
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Use "noindex" and "nofollow" tags properlyHow toBadFreeSeositecheckup.com
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Deindex irrelevant pages from being indexed by search engines ("noindex") to prevent index bloatHow toBadFreeRankMath
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✍️SEO content
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Set up a SEO content strategyHow toBad$ $ $Ahrefs
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Conduct a keyword researchHow toBad$ $ $Ahrefs, SemRush, SurferSEO, KwFinder
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Create long-form content to get better rankingsHow toBad$ $ $SurferSEO, Clearscope, RankScience
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Create "10x content"How toCan be Improved$ $ $SurferSEO, Clearscope, RankScience
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Identify & eliminate content cannibalizationHow toCan be ImprovedFreeSitebulb, Screaming Frog, Ahrefs
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Identify & eliminate duplicate contentHow toCan be Improved$ $ $Siteliner
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Create content hubs & fill them with supporting contentHow toBad$ $ $SurferSEO, Clearscope, RankScience
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Update your content regularyHow toBadFreeSurferSEO, Clearscope, RankScience
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Build up E-A-T (Expertise, Authoritativeness,Trustworthiness)How toBadFreeManual
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πŸ‘‡On-page SEO
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Write for the user & not for search enginesHow toBadFreeSurferSEO, Clearscope, RankScience
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Check if the target keyword matches user intentHow toBadFreeManual
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Have the main keyword in URL, title and headingHow toBadFreeManual
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Use focus keyword in 1st paragraph of your contentHow toBadFreeManual
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Use one single H1 on each pageHow toCan be ImprovedFreeManual
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Create an appealing & SEO-oriented meta titleHow toBadFreeManual
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Create a compelling meta descriptionHow toCan be ImprovedFreeManual
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Use subheadings (H2-H6) for content hierarchyHow toBadFreeManual, headingsMap Chrome extension
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Format and style your website content properlyHow toBadFreeSurferSEO
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Link to relevant inner pagesHow toCan be ImprovedFreeManual
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Link out to relevant & authoritative websitesHow toBadFreeManual
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Never link to a page/website with the same anchor the current page is targetingHow toBadFreeManual
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Name your images properlyHow toCan be ImprovedFreeManual
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Set alt text for all imagesHow toBadFreeManual
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Set up a proper social markupHow toCan be ImprovedFreeManual
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Check Dwell time and optimize itHow toBadFreeManual
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Fin d and capture featured snippetsHow toBadFreeManual
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πŸ‘†Off-page SEO
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Set up a proper link building strategyHow toBadFreeAhrefs, SemRush, SurferSEO
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Use the "Competitive Analysis" framework to find SEO opportunitiesHow toBadFreeSEO Buddy
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Build foundation linksHow toBadFreeAhrefs, BrightLocal, WhiteSpark
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Interlink with social networksHow toCan be ImprovedFreeManual
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Find relevant blogs for guest bloggingHow toBadFreeAhrefs, SemRush, Mailshake
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Ask your current and fromer partners for a link (exchange)How toCan be ImprovedFreeManual
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Turn your brand mentions into linksHow toBadFreeAhrefs, Brand24, BrandMentions
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Use Social Signals to boost your website rankingsHow toBadFreeAdvertising, IFTTT
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Schedule social postingHow toBadFreeCoSchedule, Nelio Content, OneUp
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Build links by commenting on relevant blogsHow toBadFreeManual
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πŸ“Local SEO
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Claim your Google My Business listingHow toBadFreeGoogle My Business
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Claim your Yelp listingHow toBadFreeYelp
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Claim your Bing Places for business listingHow toCan be ImprovedFreeBing Places
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Optimize listingsHow toCan be ImprovedFreeLocalViking
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Submit your website on general relevant directoriesHow toBadFreeAhrefs, BrightLocal, WhiteSpark
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Submit your website niche-specific directoriesHow toBadFreeAhrefs, BrightLocal, WhiteSpark
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Reach out for reviewsHow toCan be ImprovedFreeManual
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Reply to all reviewsHow toBadFreeWhiteSpark