A | B | C | D | E | F | G | H | I | J | K | |
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1 | 1. CZ-CS | Ads | Klient - Report PPC kampaní | Měsíc | 4/2024 | ||||||||
2 | Den v měsíci | 23 | Počet dnů v měsíci | 30 | Podíl měsice | 76.67% | |||||
3 | Měsic | Denní průměr | Srovnání k dnešku | Plnění | Rozdíl (Abs) | Rozdíl (%) | |||||
4 | Náklady (Historické) | 48 043 | 1 601 | 33 641 | ANO | -20 189 | -150.1% | ||||
5 | Náklady (Aktuální) | 13 593 | 566 | 13 452 | |||||||
6 | Obrat (Historický) | 398 186 | 13 273 | 299 831 | NE | -182 129 | -154.7% | ||||
7 | Obrat (Aktuální) | 118 439 | 4 935 | 117 703 | |||||||
8 | PNO (Historické) | 12.07% | 0.40% | 11.22% | NE | 0.21 | 1.8% | ||||
9 | PNO (Aktuální) | 11.48% | 0.38% | 11.43% | |||||||
10 | a. Plnění cílů | ||||||||||
11 | Celkem | 48 043 | 13 593 | -34 450 | 28.29% | 398 186 | 118 439 | -279 747 | 39.32% | 12.07% | 11.48% |
12 | Datum | Náklady (Historické) | Náklady (Aktuální) | Náklady - Rozdíl | Plnění (%) | Obrat (Historický) | Obrat (Aktuální) | Obrat - Rozdíl | Plnění (%) | PNO (Historické) | PNO (Aktuální) |
13 | 1. 4 2024 | 1 318 | 153 | -1 165 | 11.58% | 5 532 | 3 943 | -1 589 | 71.28% | 23.82% | 3.87% |
14 | 2. 4 2024 | 1 241 | 224 | -1 017 | 18.08% | 10 964 | 2 291 | -8 673 | 20.89% | 11.32% | 9.79% |
15 | 3. 4 2024 | 1 422 | 2 062 | 640 | 145.02% | 12 124 | 14 630 | 2 506 | 120.67% | 11.73% | 14.09% |
16 | 4. 4 2024 | 1 254 | 125 | -1 129 | 9.98% | 15 699 | 1 619 | -14 081 | 10.31% | 7.99% | 7.73% |
17 | 5. 4 2024 | 1 884 | 1 559 | - 324 | 82.78% | 12 752 | 13 092 | 340 | 102.67% | 14.77% | 11.91% |
18 | 6. 4 2024 | 1 767 | 1 506 | - 261 | 85.24% | 14 091 | 13 496 | - 595 | 95.78% | 12.54% | 11.16% |
19 | 7. 4 2024 | 1 560 | 161 | -1 399 | 10.31% | 9 866 | 699 | -9 167 | 7.09% | 15.81% | 23.00% |
20 | 8. 4 2024 | 1 904 | 144 | -1 760 | 7.56% | 9 834 | 583 | -9 252 | 5.92% | 19.36% | 24.69% |
21 | 9. 4 2024 | 1 341 | 149 | -1 192 | 11.12% | 11 196 | 661 | -10 535 | 5.90% | 11.98% | 22.56% |
22 | 10. 4 2024 | 1 208 | 1 188 | - 20 | 98.34% | 14 920 | 11 152 | -3 768 | 74.74% | 8.10% | 10.66% |
23 | 11. 4 2024 | 1 267 | 171 | -1 095 | 13.54% | 6 967 | 539 | -6 428 | 7.74% | 18.18% | 31.81% |
24 | 12. 4 2024 | 1 305 | 149 | -1 156 | 11.41% | 6 323 | 1 511 | -4 812 | 23.90% | 20.63% | 9.85% |
25 | 13. 4 2024 | 1 648 | 1 530 | - 118 | 92.84% | 16 885 | 5 585 | -11 300 | 33.07% | 9.76% | 27.40% |
26 | 14. 4 2024 | 1 369 | 1 236 | - 133 | 90.26% | 8 657 | 12 983 | 4 326 | 149.98% | 15.82% | 9.52% |
27 | 15. 4 2024 | 1 529 | 130 | -1 399 | 8.50% | 22 899 | 309 | -22 590 | 1.35% | 6.68% | 42.04% |
28 | 16. 4 2024 | 1 084 | 166 | - 918 | 15.30% | 16 704 | 4 904 | -11 800 | 29.36% | 6.49% | 3.38% |
29 | 17. 4 2024 | 1 361 | 185 | -1 177 | 13.56% | 7 833 | 2 219 | -5 614 | 28.33% | 17.38% | 8.32% |
30 | 18. 4 2024 | 1 794 | 1 154 | - 640 | 64.31% | 18 105 | 15 376 | -2 728 | 84.93% | 9.91% | 7.50% |
31 | 19. 4 2024 | 1 908 | 187 | -1 720 | 9.83% | 13 812 | 2 211 | -11 601 | 16.01% | 13.81% | 8.48% |
32 | 20. 4 2024 | 1 849 | 214 | -1 635 | 11.59% | 24 662 | 1 314 | -23 348 | 5.33% | 7.50% | 16.31% |
33 | 21. 4 2024 | 1 527 | 922 | - 605 | 60.36% | 21 488 | 8 391 | -13 097 | 39.05% | 7.11% | 10.98% |
34 | 22. 4 2024 | 2 103 | 137 | -1 966 | 6.50% | 18 519 | 195 | -18 324 | 1.05% | 11.35% | 70.07% |
35 | 23. 4 2024 | 1 583 | 134 | -1 449 | 8.47% | 8 911 | 736 | -8 175 | 8.26% | 17.77% | 18.21% |
36 | 24. 4 2024 | 1 551 | 7 | -1 544 | 0.44% | 14 338 | 0 | -14 338 | 0.00% | 10.82% | 0.00% |
37 | 25. 4 2024 | 1 755 | 15 960 | 10.99% | |||||||
38 | 26. 4 2024 | 1 937 | 18 526 | 10.46% | |||||||
39 | 27. 4 2024 | 2 300 | 14 947 | 15.39% | |||||||
40 | 28. 4 2024 | 1 867 | 9 748 | 19.15% | |||||||
41 | 29. 4 2024 | 2 194 | 11 269 | 19.47% | |||||||
42 | 30. 4 2024 | 1 215 | 4 657 | 26.08% | |||||||
43 | 1. 5 2024 | ||||||||||
44 | Datum | Náklady (Historické) | Náklady (Aktuální) | Náklady - Rozdíl | Plnění (%) | Obrat (Historický) | Obrat (Aktuální) | Obrat - Rozdíl | Plnění (%) | Vážené PNO (Historické) | Vážené PNO (%) |
45 | Celkem | 48 043 | 13 593 | -34 450 | 28.29% | 398 186 | 118 439 | -279 747 | 39.32% | 12.07% | 11.48% |
46 | b. Trendy | ||||||||||
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61 | c. Plnění dle typu kampaně | ||||||||||
62 | Typ Kampaně | Náklady (Aktuální) | Obrat (Aktuální) | PNO (Aktuální) | Cílové PNO | Náklady - Podíl | Obrat - Podíl | ||||
63 | SEA | 3 339 | 33813.37 | 10% | 15% | 24.6% | 28.5% | ||||
64 | PLA | 10 254 | 84625.14 | 12% | 15% | 75.4% | 71.5% | ||||
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66 | Celkem | 13 593 | 118438.51 | 11% | 15% | 100.0% | 100.0% | ||||
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