Copy of Explainer Video Script Template - StudioBinder
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ABC
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"PROJECT NAME" EXPLAINER VIDEO SCRIPTWatch: Coin Explainer Video
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TIME CODEVIDEOAUDIO
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SET UP THE PROBLEM
(introduce hero, establish problem)
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0:00-0:15A hipster-looking GUY speaks to us in a book shop. He's at check out.Sound: Music plays in the background.

GUY: "I'm here to tell you about Coin. It solves a problem I think most of us have. See my wallet is filled with cards. Credit cards, debit cards, rewards cards, gift cards, filled with them. Too many.
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PROVIDE THE SOLUTION
(introduce your product)
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0:15-0:26He pulls out a slick BLACK CARD. We CLOSEUP on it.GUY: "This is a Coin. It's a simple card just like a regular payment card. You can swipe just like any other card. The difference between a Coin and any other card..."
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0:26-0:36He lightly flips the Coin upward. Magically, different color CARDS appear above it. He gestures to them as he speaks.GUY: "All these cards are inside of my Coin and I can swipe with any of them. I'm going to use the personal card for this."
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0:36-0:40The cards goes back inside the Coin. He hands it to the CASHIER.GUY: "My Coin has all the same data and acts just like my debit card would when I swipe it."
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0:41-0:42CLOSEUP of the cashier swiping the Coin.SFX: We hear a nice, crisp SWIPE.
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EXPLAIN HOW IT WORKS
(provide the details)
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0:42-0:44JUMP CUT. GUY now finishes lunch outside a restaurant. TWO OTHER GUYS join him. He still speaks to us.GUY: "This is a business lunch."
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0:44-0:49GUY lightly flicks the card upward again. The same multicolored cards appear. The other dissovle, except for the blue one on "business card." They disappear.GUY: "So I'm going to expense it on the business card."
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0:49-0:53CLOSE UP on the front of the card. Guy presses a button that flips through options. He then hands it to the WAITER, satisfied.GUY: "I just tap this button to select the right card. And that's it."
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0:53-0:59JUMP CUT. Guy stands in a bar, adressing us still.GUY: "How do I get my cards in my Coin, you're asking. It's a fair question."
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0:60-1:13He holds up a DEVICE. He plugs it in his phone. He swipes a card through the device. Takes a picture, which appears in the app. He holds up Coin to the camera and holds for a beat.GUY: "I use this thing. And the Coin app. Just swipe them in. Take a picture, so I know which one it is. And that's it...Oh, security."
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1:14-1:18JUMP CUT. Guy walks towards us with the guys from the business lunch. Their table is in the background.GUY: "This is cool too. Let's say you pay with your Coin, you've got a lot on your mind. You leave your Coin behind like a dummy."
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1:18-1:20CLOSE UP on the Coin still sitting on the desk.--
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1:20-1:27When the phone beeps, the guy pauses, reaches into his pocket, and pulls out his phone (INSERT as necessary) displaying the alert.SFX: *Beep Beep!*

GUY:
"Coin uses a low power Bluetooth signal that knows when your phone is near and when it's not."
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CALL TO ACTION
(restate the benefits, tell us what comes next)
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1:27-1:42JUMP CUT. Guy is in the bookstore from the beginning. He gestues to the card. He grabs his bag and walks out of frame.GUY: "In this card. All your cards. You can add as many as you want and it stays the same size. And all you ever need is one. One Coin. For all your cards."
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1:42-1:45A BLACK SCREEN with the Coin Logo. Beneath it: "ONLYCOIN.COM" "@COIN"Music: FADE OUT
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