ABCDE
1
ASO Localization for iOS and Android metadata
2
Instructions
3
Settings
4
Play Store URLhttps://play.google.com/store/apps/details?id=com.pinterest&hl=en&gl=UScom.pinterest
5
App Store URLhttps://apps.apple.com/jp/app/pinterest/id429047995429047995
6
MarketJapan
7
LocalizationJapanese
8
9
Client
10
#REF!Pinterest
11
#REF!
12
13
Keyword Optimization
14
Step 1: Research
15
StepTo do:Search termsStatus
16
1.0Search backlog
Import as many potentially relevant search terms into your keyword backlog (guidance: 50 minimum, 500 ideal)		131Done
19
20
Step 2: Prioritize
21
StepTo do:Search termsStatus
22
2.0
Import volume data
Track the search terms in your ASO tool for Apple English speaking markets, and download/export the tracked search terms.
Then copy paste the excel file into tab "Step 2: Volume Data"
132Done
23
2.1Set relevancy
Terms have been filtered for by Search volume > 5 (as Apple doesn't return lower than 5, 5 basically could be 0).
Strip irrelevant search terms and score the most relevant search terms high		67Done
24
2.1Star your most relevant, high volume search terms
Star between 2-10 search terms that you want to optimize for and report on		9Done
25
2.2Review your individual keywords
We've broken down the search terms into individual keywords and are calculate volume per keyword		104OK
26
27
Step 3: Target
28
Optimizing keywords for the App StoreKeywordsStatus
29
3.0Select keywords
Select high volume & relevant keywords for this market.		126Done
30
Optimizing search terms for the Play StoreKWs usedStatus
31
3.1Optimize for Google Play
Use our Google Play Spreadsheet for optimizing your keywords from the tab "Tracking".		22Done
32
33
Step 4: Measure
34
StepTo do:Search termsStatus
35
4.0Tracking
Remove all keywords that you tracked under step 2.0 and start with a clean slate that only follows these high-volume search terms		113Done
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102