Facebook vs. Open Web. Comparison Chart
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Open Web (Your Website + Right Partners)telco
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If you're a small website or blogger, then cheap, easy, fast FB tools are for you. But if you have a small engineering team and your own strategic objectives, then what's possible on the Open Web? Compare and Contrast Below.
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700 Million Users700 Million FB Users + 300 Million Twitter Users + 300 Million Google Users + Your Users
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Users already logged in, zero friction, zero data to youUsers need to log in, a little friction, you get all the dataalready done at network registration
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Consistent, familar user experienceBorrow design, UX queues and best practices from FB but skew them towards your brand, your community & your business goals
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Facebook knows everything about themYou know everything about them. Your database
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News feed distributionFB News feed distribution, Twitter distribution, Email distribution, SMS distribution
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FB monetizes your traffic with their ad unitsYou monetize your traffic with your own ad units or creative ad campaigns
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FB restricts monetization options with content created on their platformYou decide how and where to leverage collected data for monetization purposes
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FB data, conversations and connectionsFB + Twitter + G+ + Your Forum + Comments + Custom Social gestures on your site. 50,000 foot view that's not available anywhere else
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FB BrandingYour branding
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FB PlatformYour platform - decide the features, rules and rewards
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FB PoliciesYour policies
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FB LikeWhat is YOUR gesture? "Good Price" "Great Color" "Add to Wishlist" "5 Stars" (Although at F8 FB just announced support for more verbs)
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FB Social GraphImport and merge FB, Twitter, G+, Foursquare, GetGlue Social Graph. YOUR social graph.
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FB using your content to engage their usersYou using FB, Twitter, G+ to distribute your content and attract more users to your first class website
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Users expected to build relationships with people they already knowAbility for people to build relationships and community in the context of your environmentbuid relationships with people among networks
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Locked into FBFreedom to choose vendors that align with your business goals
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People can link to your page or app (particularly useful for SEO)SEO To your site
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Facebook controls product roadmap and strategic directionYou control your product roadmap and strategic direction
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Are we missing something? Please add your own...
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Started by @ChrisSaad
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