Ecommerce Performance Reporting Template by Gauge
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E-commerce Performance Dashboard
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Date Range: Last 90 DaysQuestions? Contact us at: contato@gauge.com.br
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Analysis #1
Projections here are based ONLY in either your website data (Google Analytics) OR the total amount of investment from all channels in your Supermetrics account
Analysis #2
Projections here are made channel by channel. ie: ROI for Facebook uses ONLY investment and revenue from FB Pixel
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ROI Optimal ProjectionPerformance AnalysisCurrent vs Optimal ROI by Channel
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(Based on Performance Analysis)
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Current ROIOptimal ROICurrent Performance
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-0.91-0.904.03%$175.64$96.20
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Current ROI calculated from your actual dataProjected Optimal ROI calculated based on your Performance Analysis
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Transaction Rate (Transactions/Visits)Average Order Value (Revenue/Transactions)Cost per Visit (Total Website Visits and Investment from all media channels)
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How it's calculated: (Revenue from Google Analytics - Investment from all your media channels) / Investment from all your media channels
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Why we use averages? Since the analysis below is considering Standard Deviation of the mean, it's best applied when using Average than total values. We use only the appropriate SDM bound for each metrics (Upper or Lower)
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Current ROI IncrementStandard Deviation of the mean (SDM) AnalysisCurrent Optimization RatePotential Extra Revenue
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98.94%4.29%$186.38$110.91The Optimization Rate is a quick proportion of how much of your investment is properly directed and how much is not
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$693,436.97
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ROI increment calculated from your current ROI vs your Optimal ROIUpperUpperUpper
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$68,315.37Transaction Rate Standard DeviationAverage Order Value Standard DeviationCost Per Visit Standard Deviation
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This considers only the Media Channel with the highest extra revenue, to avoid attribution model overlapping between different channels
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LowerLowerLower
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Aument of increment in Revenue generated by this analysis3.76%$164.90$81.49
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