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DAO TreasuriesAwarenessConsiderationDecisionDeliveryLoyalty and Advocacy
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Customer ActivitiesRead about other DAOs purchasing the DPI with their treasury.
Seeing Tweets and Retweets by crypto influencers.
Seeing DPI referenced as a standard on newsletters.		Comparing and contrasting between all available Index options.Conduct a governance poll and survey among community members to see if they would be open to making a purchase for DPI.Contact IndexCoop or Set Team to assist with the purchase of DPI.
Build the necessary smart contracts to execute a purchase.		Buy more, share experience, publish blog posts.
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Customer GoalsDiversify treasury to provide sustainability.Picking the product that provides the most diversification and is easiest to purchase.Establish consensus either way.Buy the DPI with minimal contract work and minimal slippage.Increase publicity on investment as a marketing vehicle.
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TouchpointsSocial media, word of mouth, newsletters.Medium blog posts, product descriptions, methodology docs, Uniswap.Discord, Forum postsEmail, TelegramWord of mouth, social media.
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Business GoalIncrease awareness about DPI as the standard index product to DAO leaders.Increase website visitors and visitors to comparative blog postsEncourage community to establish consensus to buy the product.Help the purchase execute as best as possible.Co-market transaction through blog post/Tweet.
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KPIsImpression on TweetsNew website visitorsGovernance forum participation.Slippage, time till executionTwitter impression, blog post claps.
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Org ActivitiesCreate campaigns targeted at utility for DAOsHave content that cleary outlines DPI as the most liquid, most diverse, and highest performing asset.Once forum post has been created, leverage IndexCoop community members in the other community to advocate for purchase. Direct IndexCoop community members to upvote proposals.Assist in smart contract work, connect to market makers if need be.Create a tweet or blog post to help in comarketing.
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ResponsibilitiesMarketingMarketingCommunityDevelopersMarketing
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