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On Nigeria Behaviour Mapping Outline
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The Behavioral Insights Team
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How to use this workbook
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This workbook contains exercises to get you familar with the behavioural mapping key terms and templates for developing your own behavioural map. These are broken down as follows:
- Tab 1, 2 and 3: behaviour mapping exercises
- Tab 4, 5 and 6: behaviour map templates

This workbook should be used in conjunction with the behaviour mapping training videos (these can also be found on the Partners United platform):
- A 10 minute intro to System Thinking
- A worked example of a Behavioural Map
- A 30 minute guide to developing your own Behavioural Map
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Applying Systems Thinking to Behaviour Change: Behaviour mapping exercises
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1Exercise
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1Identify the characteristics of a system
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2Exercise
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2aIdentify behaviours
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2bIdentify contributing and reducing behaviours
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3Exercise
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3Read the behaviour map [bottom of all S2 tabs]
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Create a Behaviour Map for Your Program: Behaviour map templates
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1Exercise
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1aIdentify the social problem
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1bSet the system boundary
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1cIdentify actors
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2Exercise
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2aIdentify behaviours
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2bIdentify the target behaviour
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3Exercise
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3Identify barriers and enablers
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