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Who are the authority figures, influencers and big brands in your niche?Athleta
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Gymshark
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What books, magazines, and websites does your audience engage with?Women's health magazine
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Women Fitness Digital Magazine
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What types of events does the audience attend?Everything Under the Moon & Stars
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Women of Color Workout
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What other relevant products does your audience use?Sport Bra
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Sneakers
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