ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAK
1
2
PersonaICPIDUse Case / Primary GoalKey CompetitorsMarket Opportunity
(Avg ARR x Market Size)		No. EmployeesGeographyJob TitlesExample ICP Accounts
(Link to LinkedIn)		Account List
(Link)		Acquisition Priority
(1 Low - 5 High)		Market Size
(Sales Opps)		Sales Effort / Cycle Time
(1 Hard/Slow - 5 Easy/Fast)		No. Existing CustomersProduct Fit
(1 Poor - 5 Excellent)		Average Annual Recurring RevenueCustomer Lifetime ValueOther Fit Criteria
3
Property DeveloperHigh Net Worth Individuals1Find and/or assess (same for all) sites and opps to make moneyRightmove, OnTheMarket£150,000,0001England & WalesProperty Developer / Property Investor / Property Developer/Investor / Commercial to Residential Property Developer / Property Entrepreneur / Buy To Let Investorhttps://www.linkedin.com/in/xyzhttps://app.hubspot.com/account-list3100,00045£1,5002 - 10 units<< EXAMPLE
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100