Final TNG Online Ads Tracker - Oct/Nov 2016
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Totals by Campaign: October 7-November 8, 2016
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CampaignClicks
Impressions
CTRCPCCPMCost
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Dan Kalb totals1,724508,0710.34%$0.96$3.25$1,650.64
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Dee Rosario totals1,018157,7860.65%$0.94$6.08$959.23
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Dennis Rodoni totals2,378710,1150.33%$1.28$4.30$3,055.26
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Gail Murray totals1,353412,4400.33%$1.25$4.11$1,695.87
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Rebecca Kaplan totals4,532521,4690.87%$0.52$4.50$2,344.48
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Rebecca Saltzman totals
2,353469,8860.50%$0.88$4.43$2,081.32
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Scott Jackson totals2,664610,0840.44%$0.64$2.78$1,695.93
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Yes on C1 totals4,4381,297,8290.34%$1.14$3.91$5,078.97
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GRAND TOTALS20,4604,687,6800.44%$0.91$3.96$18,561.70
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Totals by Platform: October 7-November 8, 2016
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Facebook Ads10,447626,4351.67%$0.58$9.66$6,052.57
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Google Search3,066163,2791.88%$1.77$33.24$5,427.61
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Google Display6,9473,897,9660.18%$1.02$1.82$7,081.53
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GRAND TOTALS20,4604,687,6800.44%$0.91$3.96$18,561.71
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These are the top line sums of all ads on Google and Facebook (a very small portion of Gail Murray's ads were on Instagram, which are counted in the Facebook totals)
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Clicks = total number of clicks on ads
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Impressions = total number of times the ad was shown
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CTR = Click-through rate (for Facebook, includes clicks of any type)
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CPC = Average actual cost per click
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CPM = Average actual cost per 1000 impressions
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