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LEADERSHIP CONTEST POLL
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METHODOLOGY NOTE
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Hanover ran a series of three polls, targeted at the General Population and Red Wall constituents.
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Fieldwork dates: 28-31 Jan 2022
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1. General Population
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Sample size:1760
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Weighting:
UK Nat Rep by age, gender, region, 2019 general election vote, 2016 EU ref vote
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Data was collected from a nationally representative sample of 1,760 adults between 28 and 21 January 2022.
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Swing base:
Columns F and G include results for individuals who may be currently across two parties, defined as neither likely nor completely unlikely to vote Conservative or Liberal Democrat.
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N.b. Columns F and G include unweighted data for these two swing base indications.
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2. Red Wall constituents
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Sample size:250
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Weighting:
Representative of the Red Wall constituencies by age, gender, 2019 general election, 2016 EU ref vote
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Data collected from a nationally representative sample of 250 adults living in the 40 Red Wall constituencies between 28 and 31 January 2022.
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3. Sampling methodology
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This survey was conducted using Focaldata's software platform and responses were collected through an online survey. Focaldata plugs into a global network of panels and uses machine learning to automatically detect and screen out inconsistent and disengaged respondents. An email was sent to panellists selected at random from the base sample according to the sample definition, inviting them to take part in the survey and providing a link to the survey. Users fill out the surveys in real-time across mobile, desktop, and tablet devices on the Focaldata platform.
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About Focaldata
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Focaldata is a non partisan technology company headquartered in London. It provides advanced polling and market research software to get highly accurate public opinion data seamlessly. Our software handles the complexity of a research project, including audience sourcing, order fulfillment, data quality, and data processing. Focaldata is a member of the British Polling Council and was MRP providor for the Conservative Party at the 2019 election
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