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ELB+ Report Data through 09/23/2025 (Last Updated: 09/25/2025)
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GrowthRevenueQualityExperience
3
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
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MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/24
Gross Prepaid Activations Target MTD
THRU 09/24
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/26/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1508896891.30%4.90%4178$8,440.97$47.428031827.6307796%346184%178220%1110.70%1131%478538%1,51255%114079.60%1,9109.9
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ELB+ Report Data through 09/22/2025 (Last Updated: 09/24/2025)
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GrowthRevenueQualityExperience
10
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
11
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/23
Gross Prepaid Activations Target MTD
THRU 09/23
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/25/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS15081931287.50%4.30%4176$8,311.03$47.226591763.1287799%326187%219216%1115.20%1131%452640%1,52055%125577.60%1,9699.9
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ELB+ Report Data through 09/21/2025 (Last Updated: 09/23/2025)
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GrowthRevenueQualityExperience
17
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
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MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/22
Gross Prepaid Activations Target MTD
THRU 09/22
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/24/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1508089990.00%4.40%479$3,248.78$41.125711707.82623102%307691%244212%162.80%1132%472738%1,32858%129976.80%2,0689.9
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ELB+ Report Data through 09/20/2025 (Last Updated: 09/22/2025)
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GrowthRevenueQualityExperience
24
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
25
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/21
Gross Prepaid Activations Target MTD
THRU 09/21
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/23/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1507885791.90%4.50%4163$7,981.15$48.965371688.72561103%289195%221220%165.30%1137%472838%1,35258%138275.30%2,1569.9
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ELB+ Report Data through 09/16/2025 (Last Updated: 09/18/2025)
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GrowthRevenueQualityExperience
31
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
32
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/17
Gross Prepaid Activations Target MTD
THRU 09/17
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/19/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1506769297.50%4.50%5145$7,211.42$49.736621781.52558103%308387%96277%182.20%1137%495034%1,82253%145974.00%2,4789.8
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ELB+ Report Data through 09/15/2025 (Last Updated: 09/17/2025)
37
GrowthRevenueQualityExperience
38
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
39
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/16
Gross Prepaid Activations Target MTD
THRU 09/16
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/18/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1506465198.60%4.50%4136$6,871.53$50.535481705.32442105%284792%64294%187.20%1138%495134%1,44557%155472.30%2,5479.8
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ELB+ Report Data through 09/14/2025 (Last Updated: 09/16/2025)
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GrowthRevenueQualityExperience
45
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
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MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
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RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/15
Gross Prepaid Activations Target MTD
THRU 09/15
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/17/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS150616199.70%4.90%4125$5,640.56$45.1254517132152111%306687%140273%170.00%1138%508630%1,48057%164470.70%2,6759.8
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ELB+ Report Data through 09/13/2025 (Last Updated: 09/15/2025)
51
GrowthRevenueQualityExperience
52
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
53
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
54
RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/14
Gross Prepaid Activations Target MTD
THRU 09/14
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/16/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1505857101.60%5.10%4117$5,366.74$45.873831595.71789117%285892%121290%174.20%1142%497931%1,26061%173569.10%2,7279.8
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ELB+ Report Data through 09/09/2025 (Last Updated: 09/11/2025)
58
GrowthRevenueQualityExperience
59
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
60
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
61
RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/10
Gross Prepaid Activations Target MTD
THRU 09/10
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/12/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1504241102.40%6.70%496$4,220.07$43.966251736.72319108%1493133%169291%1107.60%588124%491930%1,94353%195665.20%3,1509.8
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ELB+ Report Data through 09/08/2025 (Last Updated: 09/10/2025)
65
GrowthRevenueQualityExperience
66
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
67
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
68
RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/09
Gross Prepaid Activations Target MTD
THRU 09/09
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/11/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1503837102.20%5.50%487$3,643.66$41.888281829.12344108%1237148%187287%1119.50%808119%491930%2,02352%275950.90%3,1509.8
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ELB+ Report Data through 09/07/2025 (Last Updated: 09/09/2025)
72
GrowthRevenueQualityExperience
73
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
74
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
75
RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/08
Gross Prepaid Activations Target MTD
THRU 09/08
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/10/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1503434101.50%6.10%479$3,248.78$41.129241843.4326992%1390144%122326%1119.50%808119%329243%2,02752%257854.10%3,2339.7
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ELB+ Report Data through 09/06/2025 (Last Updated: 09/08/2025)
79
GrowthRevenueQualityExperience
80
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
81
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)100%Prepaid HSI Acts % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
82
RTBDI NoStore NameDealer PartnerSeptember Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 09/07
Gross Prepaid Activations Target MTD
THRU 09/07
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (09/09/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17Ntl Rank17Result18
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1503029102.00%2.30%472$2,885.88$40.081,4421984.4372584%1147162%83366%1152.60%962117%329643%1,87555%336940.10%3,2389.7
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ELB+ Report Data through 08/31/2025 (Last Updated: 09/02/2025)
86
GrowthRevenueQualityExperience
87
TargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
88
MetricsPrepaid Phone Acts % Tgt (DCS)100%Prepaid BTS + HSI % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
89
RTBDI NoStore NameDealer PartnerAugust Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 08/31
Gross Prepaid Activations Target MTD
THRU 08/31
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayPPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS1951401561689.70%8.10%262$12,486.27$47.662,1792576.7402489%1143127%3512111%1251103.70%311952%90861%2,60754%40488.95
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ELB+ Report Data through 08/26/2025 (Last Updated: 08/28/2025)
93
GrowthRevenueQualityExperience
94
TargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTarget
95
Prepaid Phone Acts % Tgt (DCS)100%Prepaid BTS + HSI % Tgt (DCS)100%Magenta in Metro % Tgt100%Feature Revenue (ECS)100%155-Day Act Retention (DCS)60%155-Day Feature MRC Retention50%Flagged Activations Rank-CSAT9.5
96
RTBDI NoStore NameDealer PartnerAugust Gross Target (FULL MONTH)Gross Prepaid Activations MTD
THRU 08/26
Gross Prepaid Activations Target MTD
THRU 08/26
# of Activations to Reach 100% to Target MTDGross Prepaid Activations % to TargetAutopayToday's Target (08/29/2025)PPD MTDAccessories $ MTDAcc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank5Result6Ntl Rank7Result8Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
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ATSF16-SIN & OUT WIRELESSIN & OUT WIRELESS195126132695.30%8.40%5251$11,914.43$47.471,4072289.62956100%1015136%3519105%1417102.10%310052%77963%2,96747%33889.25
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ELB+ Report Data through 08/25/2025 (Last Updated: 08/27/2025)
100
GrowthRevenueQualityExperience