Growth Team Template
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Business Objective:
[What we want to accomplish]
2
KPI:
[Conversion rate]
3
Goal[4%]
4
5
Growth Process
6
Identify Business Objectives
Why do we exist and what are we trying to accomplish? EX: Increase customers
7
Set Goals for Each Objective
What does success look like? What is the outcome? EX: 5% increase in new customer emails per week
8
Establish KPIs:
What are the numbers that tell you if you’re successful or not? EX: Email Conversion Rate
9
Create Targets:
What is the expected or desired result for the KPI? EX: Conversion Rate of 7%
10
Build Segments:
What will we analyze to see if we’re successful or not? EX: Visitors by Social, Search, Referral, Direct and Paid Traffic
11
12
Team Members
13
Growth Lead / Product Manager:
Owns the meeting objective and the OMTM (One Metric That Matters).
14
Marketing Specialist:
Marketing professional that specializes in the vertical (SEO, Copywriter, CRO, Social Media Manager)
15
Data Analyst:
Collects and organizes the data. Builds dashboard.
16
Software Engineers:
Technical person who can execute on the digital marketing experiments.
17
Product Designer(s):
Designer that can execute on the digital marketing experiments.
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
 
 
 
Overview
Growth Meeting Agenda
Growth Scorecard