Oregon Playbook 2017
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2017JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
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CHANNELPROGRAMCONTENT ELEMENT
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PAID
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TO AdvertisingWinter campaign
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Co-Ops/Partner Campaigns/Pulses Winter co-op: Hood/Gorge, Greater Portland
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EXPERIENCES
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Big Happenings Zwicklemania
Portland Dining MonthOregon Wine Month
car-free Crater Lake weekOregon Craft Beer Month
IPNC
Bounty of Yamhill Countycar-free Crater Lake weekend
Native American Heritage Month
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Feast national media startsFeast PortlandWine country Thanksgiving
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OWNED
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WebsiteTravelOregon.comHomepage Oregon Weather Compass/Winter
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Featured Trip Ideas/Content LensesFeatured Website Content
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Email newslettersConsumer Core
(1st Wednesday)
Campaign/lead storyVisitor GuidePinot BingoHOLD for spring campaignEarth DayOregon Wine MonthSea Turtles Forever
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7 Pure Oregon Bucket List Adventures5 Romantic Small TownsHot Spots on the CoastRoad trips to the CoastPortland Japanese GardenMeet the Athletes at Timberline
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Eastern Oregon for Bird LoversTea TourBeyond ShakespeareInstagram thisTillamook Water TrailThe Paddled Pub
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Oregon Weather Compass*Design Week PortlandSpring campaign story
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Food+Drink (3rd Wednesday)Lead StoryCommon Block BrewingSweet Wife BakingGreat steaks in Eastern OR
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Story 2Artisan Profile: Jem Nut ButterClear Creek DistillingRevelry
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Story 3 (refresh)Sweets (and Savory) for the SweetGreg Gourdet Dishes up Spring
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Outdoors (3rd Wednesday)Lead StoryOwyhee River (seasonal feature)Beginner’s Guide to Climbing Mt. HoodRare Earth Adventures
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Story 2Wallowa Alpine Huts5 Kid-Friendly Spring Hikes in Portland5 Adventures in La Pine
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Story 3 (refresh)Winter Snow Song (ski packages, deals)Flower FestivalsSpring Waterfall Hikes
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Campaign DedicatedWinter feature (Coast, Central, WV, PDX) - launch Jan 18Winter feature - (Eastern, Southern, Hood/Gorge) February 8Oregon birthday sweeps (2/14)
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Seasonal FeaturesLeadTrekking the Oregon Desert Trail Campervan Getaway to Cascade Lakes
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Spring Break RV Road TripStreet Art in Portland: One Artist’s Colorful War Against Blank Spaces
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Willamette Valley By TrainRoad Biking and Winetasting in the Applegate Valley
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Fly Fishing and Cycling in MaupinAppetite for Adventure: Motorcycling to Joseph
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48 Hours: St JohnsExploring the Oregon Coast Trail
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Profile: Making Cider at Rack & ClothWild and Wacky in the Willamette Valley
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Insider’s Guide to Pride in OregonTBD
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Sponsored contentEOVA 4/14
COVA 4/21
Overleaf 4/28
Lincoln City 4/28
Columbia River Maritime Museum 5/19
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Visitor GuideDesign/layoutPDF design review: 2/22-3/1PDF proof review: TO/RDMOs/ORLA 3/8-3/17 Final proof sign-off: 3/234/14 Deliver to Co-Operations
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MANAGED
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Social MediaSee Social Media Editorial Calendar
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2017 Global Content Plan
TO.com Story Schedule
Marquee Events
Regional Content
Ask Oregon
Annual Stories
Prior Year Editorial Calendars