Oregon Playbook 2017
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2017JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
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CHANNELPROGRAMCONTENT ELEMENT
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PAID
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TO AdvertisingWinter campaignRobot SalmonTEN (10.15-12.31)
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Oregon Trail (10.26-12.16)
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Co-Ops/Partner Campaigns/Pulses Winter co-op: Hood/Gorge, Greater PortlandWines Fly Free
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EXPERIENCES
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Big Happenings Zwicklemania
Portland Dining MonthOregon Wine Month
car-free Crater Lake weekOregon Craft Beer Month
IPNC
Bounty of Yamhill Countycar-free Crater Lake weekend
Native American Heritage Month
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Feast national media startsFeast PortlandWine country Thanksgiving
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Website Launch
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OWNED
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WebsiteTravelOregon.comHomepage Oregon Weather Compass/Winter
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Featured Trip Ideas/Content LensesFeatured Website Content
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Email newslettersConsumer Core
(1st Wednesday)
Campaign/lead storyVisitor GuidePinot BingoHOLD for spring campaignEarth DayOregon Wine MonthSea Turtles Forever5 Things to do in Salem this SummerLong Weekend in RoseburgKid-friendliest Oregon CavesHaunted OregonEasy Willamette Valley Family Getaways for the HolidaysTop Trip Ideas of 2017
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7 Pure Oregon Bucket List Adventures5 Romantic Small TownsHot Spots on the CoastRoad trips to the CoastPortland Japanese GardenMeet the Athletes at TimberlineCaravan Tiny House HotelWorthy Brewing’s HopservatoryEastern Oregon Lake HikesFilmed in Oregon9 Ways to love the GorgeAll Aboard: Take a Winter Sleigh Ride or Train Ride
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Eastern Oregon for Bird LoversTea TourBeyond ShakespeareInstagram thisSpring campaign story (lead story)The Paddled PubWhy Oregon’s Beaches Are Open to EveryoneEclipse story (TBD)Oregon’s 5 marine reservesCozy Fall GetawaysClimbing for the Rest of UsEpic Winter Getaway to Mt. Ashland
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Oregon Weather Compass*Design Week PortlandFeast (banner ad?) Hear in the Gorge
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Food+Drink (3rd Wednesday)Lead StoryCommon Block BrewingSweet Wife BakingGreat steaks in Eastern ORTasty Salmon Tips & Recipes from Larks RestaurantVegan's Guide to OregonBrew-It-Yourself at Immersion Brewing
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Story 2Artisan Profile: Jem Nut ButterClear Creek DistillingRevelryOregon’s Newest Experimental BreweriesCulinary Walking Tour of Baker CityAdventures in Coastal Cuisine With Chef Aaron Bedard
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Story 3 (refresh)Sweets (and Savory) for the SweetGreg Gourdet Dishes up SpringTasty Road TripsFeast (refresh)Celebrate Thanksgiving in Oregon Wine Country (refresh)For the Love of Cheese (refresh)
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Outdoors (3rd Wednesday)Lead StoryOwyhee River (seasonal feature)Beginner’s Guide to Climbing Mt. HoodRare Earth AdventuresLearning to Flyboard in the Gorge6 Secret Campgrounds in Eastern OregonFamily Snow Adventures in Eastern Oregon
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Story 2Wallowa Alpine Huts5 Kid-Friendly Spring Hikes in Portland5 Adventures in La PineFat Tire Biking on the CoastYurt Glamping at Vernonia SpringsStress-Busting Hikes in Sunny Southern Oregon
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Story 3 (refresh)Winter Snow Song (ski packages, deals)Flower FestivalsSpring Waterfall Hikes“Insider’s Guide to Oregon Swimming Holes” (refresh)Refresh: Swinging in the TreesTEN sweeps (Murdey Surfboards)
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Salmon campaign story
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Campaign DedicatedWinter feature (Coast, Central, WV, PDX) - launch Jan 18Winter feature - (Eastern, Southern, Hood/Gorge) February 8Oregon birthday sweeps (2/14) TOVG announcement Sweeps dedicatedOregon Trail (10.26) TEN sweeps - (week of 12.10)
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Seasonal FeaturesLeadTrekking the Oregon Desert Trail Campervan Getaway to Cascade LakesTop Things to Do in Fall (Statewide)Top Things to do in Winter (statewide)
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Spring Break RV Road TripStreet Art in Portland: One Artist’s Colorful War Against Blank SpacesDetour-Worthy Eateries Along I-5A Highway of Waterfalls
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Willamette Valley By TrainRoad Biking and Winetasting in the Applegate ValleyTracing Oregon’s Little-Known Jewish HeritageWinter Wonders in the West Cascades
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Fly Fishing and Cycling in MaupinAppetite for Adventure: Motorcycling to JosephThe Secrets of Oregon’s Ghost TownsPDX Airport Guide
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48 Hours: St JohnsExploring the Oregon Coast Trail Kid Naturalists Hike Cascade HeadColumbia Gorge Art
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Profile: Making Cider at Rack & ClothWild and Wacky in the Willamette ValleyVideo: Winemaker Jesus Guillen Earns Top MarksVideo: Looking for Bigfoot
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Insider’s Guide to Pride in OregonTBD
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Sponsored contentEOVA 4/14
COVA 4/21
Overleaf 4/28
Lincoln City 4/28
Columbia River Maritime Museum 5/19
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Visitor GuideDesign/layoutPDF design review: 2/22-3/1PDF proof review: TO/RDMOs/ORLA 3/8-3/17
Final proof sign-off: 3/23
4/14 Deliver to Co-OperationsRDMO copy review/input on regional sectionsCopy review by TO: 11/29-12/13Lodging listings due from ORLA 12/22
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MANAGED
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Social MediaSee Social Media Editorial Calendar
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2017 Global Content Plan
TO.com Story Schedule
Marquee Events
Regional Content
Ask Oregon
Annual Stories
Prior Year Editorial Calendars