Oregon Playbook 2017
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2017JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
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CHANNELPROGRAMCONTENT ELEMENT
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PAID
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TO AdvertisingWinter campaignRobot SalmonTEN
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Co-Ops/Partner Campaigns/Pulses Winter co-op: Hood/Gorge, Greater PortlandWines Fly Free
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EXPERIENCES
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Big Happenings Zwicklemania
Portland Dining MonthOregon Wine Month
car-free Crater Lake weekOregon Craft Beer Month
IPNC
Bounty of Yamhill Countycar-free Crater Lake weekend
Native American Heritage Month
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Feast national media startsFeast PortlandWine country Thanksgiving
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Website Launch
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OWNED
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WebsiteTravelOregon.comHomepage Oregon Weather Compass/Winter
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Featured Trip Ideas/Content LensesFeatured Website Content
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Email newslettersConsumer Core
(1st Wednesday)
Campaign/lead storyVisitor GuidePinot BingoHOLD for spring campaignEarth DayOregon Wine MonthSea Turtles Forever5 Things to do in Salem this SummerLong Weekend in RoseburgKid-friendliest Oregon Caves
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7 Pure Oregon Bucket List Adventures5 Romantic Small TownsHot Spots on the CoastRoad trips to the CoastPortland Japanese GardenMeet the Athletes at TimberlineCaravan Tiny House HotelWorthy Brewing’s HopservatoryHear in the Gorge podcast series
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Eastern Oregon for Bird LoversTea TourBeyond ShakespeareInstagram thisSpring campaign story (lead story)The Paddled PubWhy Oregon’s Beaches Are Open to EveryoneEclipse story (TBD)Oregon’s 5 marine reserves
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Oregon Weather Compass*Design Week PortlandFeast (banner ad?)
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Food+Drink (3rd Wednesday)Lead StoryCommon Block BrewingSweet Wife BakingGreat steaks in Eastern ORTasty Salmon Tips & Recipes from Larks RestaurantWhere to eat: Hood River to Pendleton
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Story 2Artisan Profile: Jem Nut ButterClear Creek DistillingRevelryOregon’s Newest Experimental BreweriesCraft beverage revival in Oregon City
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Story 3 (refresh)Sweets (and Savory) for the SweetGreg Gourdet Dishes up SpringTasty Road TripsFeast (refresh)For the Love of Cheese (refresh)
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Outdoors (3rd Wednesday)Lead StoryOwyhee River (seasonal feature)Beginner’s Guide to Climbing Mt. HoodRare Earth AdventuresLearning to Flyboard in the Gorge6 Spectacular Secret Spots for Tent Camping in Eastern Oregon
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Story 2Wallowa Alpine Huts5 Kid-Friendly Spring Hikes in Portland5 Adventures in La PineFat Tire Biking on the CoastWhy we love the McKenzie
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Story 3 (refresh)Winter Snow Song (ski packages, deals)Flower FestivalsSpring Waterfall Hikes“Insider’s Guide to Oregon Swimming Holes” (refresh)
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Salmon campaign story
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Campaign DedicatedWinter feature (Coast, Central, WV, PDX) - launch Jan 18Winter feature - (Eastern, Southern, Hood/Gorge) February 8Oregon birthday sweeps (2/14) TOVG announcement Sweeps dedicatedWFFTEN?
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Seasonal FeaturesLeadTrekking the Oregon Desert Trail Campervan Getaway to Cascade LakesTop Things to Do in Fall (Statewide)
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Spring Break RV Road TripStreet Art in Portland: One Artist’s Colorful War Against Blank SpacesDetour-Worthy Eateries Along I-5
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Willamette Valley By TrainRoad Biking and Winetasting in the Applegate ValleyTracing Oregon’s Little-Known Jewish Heritage
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Fly Fishing and Cycling in MaupinAppetite for Adventure: Motorcycling to JosephThe Secrets of Oregon’s Ghost Towns
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48 Hours: St JohnsExploring the Oregon Coast Trail Kid Naturalists Hike Cascade Head
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Profile: Making Cider at Rack & ClothWild and Wacky in the Willamette ValleyVideo: Winemaker Jesus Guillen Earns Top Marks
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Insider’s Guide to Pride in OregonTBD
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Sponsored contentEOVA 4/14
COVA 4/21
Overleaf 4/28
Lincoln City 4/28
Columbia River Maritime Museum 5/19
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Visitor GuideDesign/layoutPDF design review: 2/22-3/1PDF proof review: TO/RDMOs/ORLA 3/8-3/17
Final proof sign-off: 3/23
4/14 Deliver to Co-Operations
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MANAGED
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Social MediaSee Social Media Editorial Calendar
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2017 Global Content Plan
TO.com Story Schedule
Marquee Events
Regional Content
Ask Oregon
Annual Stories
Prior Year Editorial Calendars