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SOCIAL LISTENING TRACKER 2026
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Your Complete Manual Tracking System
PLEASE MAKE A COPY
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WELCOME!
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This tracker has 5 tabs:
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 ๐Ÿ“– Tab 1: This guide (you are here)
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 ๐Ÿ’ฌ Tab 2: Audience Insights - Log every interesting comment, pain point, or feedback
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 ๐Ÿ‘€ Tab 3: Competitor Watch - Track what's working for competitors
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 ๐Ÿ“ˆ Tab 4: Trend Tracker - Spot trends before they peak
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 ๐Ÿ“Š Tab 5: Monthly Metrics - Track performance and patterns
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HOW TO USE THIS TRACKER
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WEEKLY RITUAL (30 minutes every Monday):
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 โ€ข 10 min: Check Google Alerts + Reddit for your industry โ†’ Log in Audience Insights
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 โ€ข 10 min: Review last week's content performance โ†’ Note what worked
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 โ€ข 5 min: Scroll 3 competitors โ†’ Log anything that blew up in Competitor Watch
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 โ€ข 5 min: Quick sentiment check on your best post โ†’ Add quotes to Audience Insights
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MONTHLY REVIEW (30 minutes, last Friday):
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 โ€ข 10 min: Fill in Monthly Metrics tab with your top content performance
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 โ€ข 10 min: Filter Audience Insights - What themes showed up 3+ times?
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 โ€ข 10 min: Turn insights into action - Create 3 content ideas for next month
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KEY METRICS TO CALCULATE
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 โ€ข Save Rate = (Saves รท Reach) ร— 100
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 โ€ข Share Rate = (Shares รท Impressions) ร— 100
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 โ€ข Sentiment = Count Positive/Neutral/Negative in 50 comments
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 โ€ข Question % = (Questions รท Total Comments) ร— 100
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THEME/CATEGORY OPTIONS (Use these consistently!)
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 โ€ข Pain Point - Problems they're experiencing
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 โ€ข Feature Request - Things they wish existed
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 โ€ข Content Win - Positive feedback on your content
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 โ€ข Content Miss - What didn't work
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 โ€ข Competitor Mention - References to other brands
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 โ€ข Question/Confusion - Things they don't understand
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 โ€ข Sentiment (Positive) - General positive feelings
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 โ€ข Sentiment (Negative) - General negative feelings
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 โ€ข Language/Terminology - Specific words/phrases they use
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PRO TIPS
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 โœ… Use filters! Click Data > Create a filter to sort by categories
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 โœ… Copy exact words in quotes - Don't summarize. Their language reveals how they think.
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 โœ… If something shows up 3+ times, it's a pattern, not a fluke
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 โœ… Block 30 min every Monday on your calendar - Make it non-negotiable
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 โœ… Start small - Track just 1 platform for the first month, then expand
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 โœ… Monthly review is THE most important part - Don't skip it!
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