Competitive Analysis Example
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Competitive Analysis Example
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This data visualization is intended to act as an example of how a competitive analysis might work. It's intention is to reveal trends in functionality. Rows of YES/n that appear in bold text show how the function described on the left is a function that is consistent throughout the apps being considered. Text becomes lighter as the function becomes less consistant (a.k.a. specific to a single app).
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UXFindings.blogspot.com
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Web Forum Trend Analysis Rankings#1
mentioned 25x
#2
mentioned 13x
#3
mentioned 13x
#4
mentioned 11x
#5
mentioned 9x
#6
mentioned 9x
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App TitleGrocery IQOurGroceriesOut of MilkAnyListGrocery GadgetZiplistYES Count
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UX Notes
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title screenYESYESYESYESYESYES6- {used to desguise the load of a db}
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pre-existing items dbYESYESYESYESYESYES6
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online profileYESnYESYESYESYES5
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welcome / getting started / help notationYESnYESYESnYES4
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user must accept user agreement to accessYESnnnnn1
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manage categoriesnYESYESYESYESn4
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communicate to user of additional capabilities if registerednnYESYESYESYES4
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menu / settingsYESYESYESYESYESYES6- Ziplist, settings menu icon does not open easily. Could be that the target zone is programmed to small.
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support: about appYESYESnYESnYES4
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support: usage agreement / privacy policy accessYESnnYESnn2
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support: rate appYESnnnYESn2- Grocery Gadget, rate app goes to blank page
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set associated membership savings cardYESnnnnn1- Grocery IQ, requires online profile
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support: upgrade app / turn off adsnYESnYESYESn3
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uses app icon badgenYESnYESnYES3
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set starting screen: top-level, last-viewednYESnnnn1*** Interesting Concept
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add accountnnYESYESnYES3
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set menu locationnnYESnnn1
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set currencynnYESnnn1
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set tax rate by %nnYESnnn1
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support: faqnnnYESYESYES3
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support: what's new with versionnnnYESYESn2
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set text sizennnYESnYES2
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set notifications on/offnnnYESnYES2- Ziplist, "recipe of the day"
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set cross off items gesturennnYESnn1
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set download photo on/offnnnYESnn1
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support: send feedbacknnnYESnn1
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integration with reminders app allowing add via sirinnnYESnn1*** Interesting concept!
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support: request supportnnnnYESn1
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Lists Screen (multiple lists)YESYESYESYESYESYES6
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add new listYESYESYESYESYESYES6
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delete listYESYESYESYESYESYES6- Grocery IQ has additional committment control in place (see IMG_5913.4.PNG)
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edit list nameYESYESYESnYESn4- ziplist, can't edit list names anywhere
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displays quantity of items on listYESYESnYESYESn4
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edit list positionYESnnYESYESn3
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edit categoryYESnnYESnn2
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view: grouped by all list items, history, newestYESnnnnn1
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view: not grouped / sorted alphabeticallynYESnYESnn2
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view: grouped by shopping lists, recipesnYESnYESnn2
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view: not grouped / sorted empty list lastnYESnnnn1
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view: grouped by shopping list, deals, to-do list, pantry listnnYESnnn1
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view: not grouped / newest at bottomnnnnYESYES2
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List ScreenYESYESYESYESYESYES6
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list view: grouped by categoryYESYESYESYESYESYES6- Out of Milk was buggy when adjusting these controls.
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add new item: using keyboardYESYESYESYESYESYES6
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add new item: using voice recognitionYESYESYESYESYESYES6- Grocery IQ, has explicit voice recognitian screen. It is possible however to use internal voice recognition from anywhere the keyboard appears.
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edit item "in cart" statusYESYESYESYESYESYES6- Grocery Gadget, must be in "shop" mode in order to do this.
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delete itemYESYESYESYESYESYES6- Grocery Gadget, must be in "shop" mode in order to do this.
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delete (remove) "in cart" items from listYESYESYESYESYESYES6
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links to item detailsYESYESYESYESYESYES6
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add new item: from autocomplete / existing dbYESYESYESnYESYES5
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list view: grouped by not in cart (top) / in cartYESYESYESnYESn4
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list view: not grouped / sorted alphabeticallyYESYESnnYESn3
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list view: item historyYESnYESYESnn3
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add new item: using barcode scanYESnYESnYESYES4
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displays item total / sub totalYESnYESnYESn3
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list view: favorite itemsYESnnYESnn2
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show / hide checked itemsYESnnYESnn2
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display non-cart countYESnnYESnn2
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displays available savings subtotal by groupYESnnnnn1
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display cart countYESnnnnn1
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add new item: from autocomplete / historynYESYESYESYESn4
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groups duplicate itemsnYESnnYESn2
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displays quantity on grouped itemsnYESnnYESn2
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list view: grouped by not in cart / in cart (top)nYESnnnn1
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delete all itemsnnYESYESYESn3
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edit item positionnnYESYESnn2
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add new item: from another listnnnYESYESn2
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edit list namennnYESYESn2- ziplist, can't edit list names anywhere
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reset listnnnYESYESn2
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edit item details from list management levelnnnnYESn1- Grocery Gadget, must be in "prepare" mode
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display importance indication in list viewnnnnnYES1*** Interesting concept!
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Item Details ScreenYESYESYESYESYESYES6
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edit item titleYESYESYESYESYESYES6
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edit categoryYESYESYESYESYESYES6
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edit quantityYESYESYESnYESYES5
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edit list associationYESYESnnnYES3
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delete itemYESYESnnnn2
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edit description / notesYESnYESYESYESYES5- Grocer Gadget, calls it "remarks"
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edit unit measurementYESnYESnYESYES4
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edit unit priceYESnYESnYESYES4
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edit favorite flagYESnnYESnn2
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edit packageYESnnnYESn2
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edit total priceYESnnnnn1
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edit carb countYESnnnnn1
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edit flavorYESnnnnn1
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edit diet infoYESnnnnn1
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add photonnnYESYESn2- AnyList, add photos with upgraded account
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