| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | BRANDING PROGRAMMING Checklist for Promoting Events Create a checklist for all the ways you're going to market your event. We added some ideas to get your started. | ||||
2 | To-Do | Category | Date | Who | ✓ |
3 | Follow up with everyone invited to the event to remind them to come | 1-on-1 Outreach | |||
4 | Send individual Snapchats to all members | 1-on-1 Outreach | |||
5 | Text members a few days before the program to invite them | 1-on-1 Outreach | |||
6 | Text prospects a few days before the program to invite them | 1-on-1 Outreach | |||
7 | Add BBYO logo all promotion graphics | Branding | |||
8 | Advertise who is invited (members only, prospects, 8th graders) | Branding | |||
9 | Choose an interesting, exciting name for your event | Branding | |||
10 | Include a brief description of what is going to happen (ideally in the caption if it's digital) | Branding | |||
11 | Include and promote who is hosting the event | Branding | |||
12 | Include contact information on promotion posts so people can get in touch with questions | Branding | |||
13 | Include start time and end time | Branding | |||
14 | Share anything participants need to bring anything (pillows, blankets, snacks) | Branding | |||
15 | Showcase how much the event costs and where participants will pay | Branding | |||
16 | Use eye-catching fonts, pictures, and colors on your promo graphics | Branding | |||
17 | Email all members with event details | Digital Blast | |||
18 | Include registration link on the flyer | Digital Blast | |||
19 | Post flyers on your chapters social media pages | Digital Blast | |||
20 | Send an email to parents sharing the information about events | Digital Blast | |||
21 | Tag @BBYOInsider and other regional and chapter accounts to get re-posted | Digital Blast | |||
22 | Buy a Cameo from a celebrity to shout out your event | In-Person/Stunt | |||
23 | Drive around your town and drop off invitations on people's front doors | In-Person/Stunt | |||
24 | Film funny TikToks to help promote | In-Person/Stunt | |||
25 | If you're using a venue, ask them to promote the event on their social media | In-Person/Stunt | |||
26 | Post flyers and information at high schools, JCCs, synagogues, and teen hangout spots | In-Person/Stunt | |||
27 | Send out surprise and delight invitations before the program | In-Person/Stunt | |||
28 | Submit an article to a local news source highlighting your event (before or after) | In-Person/Stunt | |||
29 | Insert your own here... | ||||
30 | Insert your own here... | ||||
31 | Insert your own here... | ||||
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