Checklist for Promoting Events
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BRANDING PROGRAMMING
Checklist for Promoting Events
Create a checklist for all the ways you're going to market your event. Feel free to delete any rows that are not part of your plan.
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To-DoCategoryDateWho
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Follow up with everyone invited to the event to remind them to come1-on-1 Outreach
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Send individual Snapchats to all members1-on-1 Outreach
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Text members a few days before the program to invite them 1-on-1 Outreach
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Text prospects a few days before the program to invite them1-on-1 Outreach
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Add BBYO logo all promotion graphicsBranding
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Advertise who is invited (members only, prospects, 8th graders)Branding
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Choose an interesting, exciting name for your eventBranding
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Include a brief description of what is going to happen (ideally in the caption if it's digital)Branding
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Include and promote who is hosting the eventBranding
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Include contact information on promotion posts so people can get in touch with questionsBranding
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Include start time and end time Branding
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Share anything participants need to bring anything (pillows, blankets, snacks)Branding
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Showcase how much the event costs and where participants will payBranding
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Use eye-catching fonts, pictures, and colors on your promo graphicsBranding
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Email all members with event detailsDigital Blast
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Include registration link on the flyerDigital Blast
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Post flyers on your chapters social media pages Digital Blast
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Send an email to parents sharing the information about eventsDigital Blast
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Tag @BBYOInsider and other regional and chapter accounts to get re-postedDigital Blast
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Buy a Cameo from a celebrity to shout out your eventIn-Person/Stunt
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Drive around your town and drop off invitations on people's front doorsIn-Person/Stunt
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Film funny TikToks to help promoteIn-Person/Stunt
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If you're using a venue, ask them to promote the event on their social mediaIn-Person/Stunt
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Post flyers and information at high schools, JCCs, synagogues, and teen hangout spotsIn-Person/Stunt
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Send out surprise and delight invitations before the program In-Person/Stunt
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Submit an article to a local news source highlighting your event (before or after)In-Person/Stunt
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