Marketing Ladder - Basic TEMPLATE
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Hello, feel free to fork and modify this document for your product or company!

You’ll find examples filled in in various sections to help you think about the work.

This document is in support of a series of blog posts on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds.


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Marketing 101 for Engineers: A Functional Introduction
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Marketing 102 for Engineers: Roughing Out a Funnel
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Marketing 201 for Engineers: Messaging & Positioning
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Marketing 202 for Engineers: Launching
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Marketing 203 for Engineers: Sales Enablement
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Marketing 204 for Engineers: Generating Demand
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Marketing 301 for Engineers: Strategy & Planning
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Marketing 302 for Engineers: Hiring Marketers
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Marketing 303 for Engineers: Pricing Frame
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Marketing 401 for Engineers: Stages of GTM
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Marketing 402 for Engineers: Diagnostics & Troubleshooting
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Sales 101 for Engineers: A Functional Introduction
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PR 101 for Engineers
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Analyst Relations 101 for Engineers
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Questions, comments, contributions? https://twitter.com/aneel
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