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To create your own customer avatar sheet, from the top menu, select "File" and then "Make a Copy".
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Customer Avatar Template - EXAMPLE
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NameAge & GenderEducationIncomeLocation Interests / Hobbies / TraitsPersonality TypePrimary Motivators / GoalsValuesFears / Pain PointsBarriers / Objections to Purchasing our Product or ServicesWhat products would this customer be interested in?Sources of Information
What influences their lives and thinking?		What's the primary problem my brand and product solves for this person?What is the primary "logical sell" to this person? Price, features, benefits, timing, etc.What is the primary "emotional sell" for this person? Aligned purpose, world view, fear, etc.What is the primary "time-based sell" for this person? How do we create urgency in order for them to act?What is the core marketing message of my brand for this person?
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Example Customer, developed for a dinnerware companyAllison the Working MomAge: 32
Gender: Female		College degree (Bachelors or Masters)$70~90kMinneapolisYoga, Exercise
Reading
Cooking

Excel in her career & climb the ladder
Stay active/healthy/fit
Loves her family, wants the best for her kids		Match her elegant living space
Convenience
Wants high quality customer service		Balancing family, healthy eating, exercise, and workWants convenient cooking tools, or dishes that make being in the kitchen with the kids more fun
Think highly of the purchase experience and after-sale service		Wants dishes that are safe for her family

Needs dishes that help her cabinets stay organized		Dinnerware sets
Coffee mugs
Kids sets		Mom blogs
Pinterest
Instagram/Facebook		Functional yet beautiful dinnerware at a reasonable price pointPrice point is reasonable
Extremely high quality
Stoneware -- so no worry about plastic/chemicals
Designed to stack in cabinets well		Our dish sets provide elegance and simplicity for the kitchen / table. Elevates every day meals and still nice enough for entertainingLimited time discounts will be run occasionally

Otherwise, mention limited quantities/stock?		Function meets style in the kitchen
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