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Create professional Gantt charts in GanttPRO in a few clicks
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Law Firm Marketing Plan12/6/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary12/7/202512/11/202502400OpenMedium00
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2Target Audience12/9/202512/17/20250480000
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2.1Identify ideal client personas12/9/202512/11/202501600OpenMedium00
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2.2Put clients into groups12/12/202512/13/202501600OpenMedium00
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2.3Match up each group12/14/202512/17/202501600OpenMedium00
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3Value Proposition (Unique Selling Point)12/16/202512/21/20250400000
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3.1Differentiate your firm from competitors12/16/202512/18/20250800OpenMedium00
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3.2Identify threats12/18/202512/19/202501600OpenMedium00
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3.3Describe your strength12/20/202512/21/202501600OpenMedium00
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4Market Positioning Statement12/22/202512/25/202501600OpenMedium00
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5Services & Pricing Strategy12/24/202512/27/20250320000
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5.1Outline services12/24/202512/26/202501600OpenMedium00
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5.2Explain pricing12/26/202512/27/202501600OpenMedium00
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6Promotion Strategy (marketing channels)12/29/20251/28/2026111600000
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6.1Offline channels12/29/20251/12/20260800000
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6.1.1PR12/29/20251/2/202601600OpenMedium00
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6.1.2TV and Radio1/2/20261/5/202602400OpenMedium00
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6.1.3Physical/Print Advertising1/5/20261/8/20260800OpenMedium00
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6.1.4Events & Seminars1/8/20261/12/202603200OpenMedium00
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6.2Online channels1/12/20261/28/202621800000
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6.2.1Content Marketing1/12/20261/28/202608000OpenMedium00
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6.2.2PPC Advertising1/15/20261/17/202601600OpenMedium00
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6.2.3SEO1/12/20261/28/202608000OpenMedium00
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6.2.4Social Media & Email Marketing1/12/20261/21/20261004800DoneMedium00
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7Conversion Strategy1/29/20262/12/20260800000
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7.1Define approach to outreach1/29/20261/31/202601600OpenMedium00
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7.2Lead nurturing1/31/20262/2/202601600OpenMedium00
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7.3Follow up2/2/20262/5/202601600OpenMedium00
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7.4Consultations2/5/20262/8/202602400OpenMedium00
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7.5Other activities2/8/20262/12/202601600OpenMedium00
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8Referral & Retention Strategy2/12/20262/28/202609600OpenMedium00
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9Budgets & Financial Projections3/1/20263/12/20260640000
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9.1Total marketing spent3/1/20263/4/202601600OpenMedium00
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9.2Total leads generated3/2/20263/5/202601600OpenMedium00
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9.3Conversion rate3/4/20263/6/202601600OpenMedium00
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9.4Average client acquisition cost3/6/20263/7/202601600OpenMedium00
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9.5Average revenue per client3/7/20263/9/202601600OpenMedium00
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9.6Total ROI3/9/20263/12/202601600OpenMedium00
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