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Create professional Gantt charts in GanttPRO in a few clicks
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Law Firm Marketing Plan7/18/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary7/19/20267/23/202602400OpenMedium00
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2Target Audience7/21/20267/29/20260480000
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2.1Identify ideal client personas7/21/20267/23/202601600OpenMedium00
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2.2Put clients into groups7/24/20267/25/202601600OpenMedium00
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2.3Match up each group7/26/20267/29/202601600OpenMedium00
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3Value Proposition (Unique Selling Point)7/28/20268/2/20260400000
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3.1Differentiate your firm from competitors7/28/20267/30/20260800OpenMedium00
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3.2Identify threats7/30/20267/31/202601600OpenMedium00
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3.3Describe your strength8/1/20268/2/202601600OpenMedium00
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4Market Positioning Statement8/3/20268/6/202601600OpenMedium00
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5Services & Pricing Strategy8/5/20268/8/20260320000
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5.1Outline services8/5/20268/7/202601600OpenMedium00
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5.2Explain pricing8/7/20268/8/202601600OpenMedium00
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6Promotion Strategy (marketing channels)8/10/20269/9/2026111600000
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6.1Offline channels8/10/20268/24/20260800000
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6.1.1PR8/10/20268/14/202601600OpenMedium00
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6.1.2TV and Radio8/14/20268/17/202602400OpenMedium00
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6.1.3Physical/Print Advertising8/17/20268/20/20260800OpenMedium00
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6.1.4Events & Seminars8/20/20268/24/202603200OpenMedium00
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6.2Online channels8/24/20269/9/202621800000
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6.2.1Content Marketing8/24/20269/9/202608000OpenMedium00
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6.2.2PPC Advertising8/27/20268/29/202601600OpenMedium00
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6.2.3SEO8/24/20269/9/202608000OpenMedium00
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6.2.4Social Media & Email Marketing8/24/20269/2/20261004800DoneMedium00
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7Conversion Strategy9/10/20269/24/20260800000
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7.1Define approach to outreach9/10/20269/12/202601600OpenMedium00
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7.2Lead nurturing9/12/20269/14/202601600OpenMedium00
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7.3Follow up9/14/20269/17/202601600OpenMedium00
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7.4Consultations9/17/20269/20/202602400OpenMedium00
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7.5Other activities9/20/20269/24/202601600OpenMedium00
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8Referral & Retention Strategy9/24/202610/10/202609600OpenMedium00
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9Budgets & Financial Projections10/11/202610/22/20260640000
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9.1Total marketing spent10/11/202610/14/202601600OpenMedium00
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9.2Total leads generated10/12/202610/15/202601600OpenMedium00
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9.3Conversion rate10/14/202610/16/202601600OpenMedium00
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9.4Average client acquisition cost10/16/202610/17/202601600OpenMedium00
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9.5Average revenue per client10/17/202610/19/202601600OpenMedium00
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9.6Total ROI10/19/202610/22/202601600OpenMedium00
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