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Law Firm Marketing Plan6/18/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary6/19/20206/23/202002400OpenMedium00
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2Target Audience6/21/20206/29/20200480000
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2.1Identify ideal client personas6/21/20206/23/202001600OpenMedium00
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2.2Put clients into groups6/24/20206/25/202001600OpenMedium00
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2.3Match up each group6/26/20206/29/202001600OpenMedium00
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3Value Proposition (Unique Selling Point)6/28/20207/3/20200400000
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3.1Differentiate your firm from competitors6/28/20206/30/20200800OpenMedium00
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3.2Identify threats6/30/20207/1/202001600OpenMedium00
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3.3Describe your strength7/2/20207/3/202001600OpenMedium00
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4Market Positioning Statement7/4/20207/7/202001600OpenMedium00
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5Services & Pricing Strategy7/6/20207/9/20200320000
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5.1Outline services7/6/20207/8/202001600OpenMedium00
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5.2Explain pricing7/8/20207/9/202001600OpenMedium00
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6Promotion Strategy (marketing channels)7/11/20208/10/2020111600000
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6.1Offline channels7/11/20207/25/20200800000
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6.1.1PR7/11/20207/15/202001600OpenMedium00
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6.1.2TV and Radio7/15/20207/18/202002400OpenMedium00
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6.1.3Physical/Print Advertising7/18/20207/21/20200800OpenMedium00
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6.1.4Events & Seminars7/21/20207/25/202003200OpenMedium00
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6.2Online channels7/25/20208/10/202021800000
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6.2.1Content Marketing7/25/20208/10/202008000OpenMedium00
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6.2.2PPC Advertising7/28/20207/30/202001600OpenMedium00
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6.2.3SEO7/25/20208/10/202008000OpenMedium00
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6.2.4
Social Media & Email Marketing
7/25/20208/3/20201004800DoneMedium00
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7Conversion Strategy8/11/20208/25/20200800000
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7.1Define approach to outreach8/11/20208/13/202001600OpenMedium00
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7.2Lead nurturing8/13/20208/15/202001600OpenMedium00
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7.3Follow up8/15/20208/18/202001600OpenMedium00
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7.4Consultations8/18/20208/21/202002400OpenMedium00
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7.5Other activities8/21/20208/25/202001600OpenMedium00
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8Referral & Retention Strategy8/25/20209/10/202009600OpenMedium00
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9Budgets & Financial Projections9/11/20209/22/20200640000
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9.1Total marketing spent9/11/20209/14/202001600OpenMedium00
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9.2Total leads generated9/12/20209/15/202001600OpenMedium00
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9.3Conversion rate9/14/20209/16/202001600OpenMedium00
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9.4Average client acquisition cost9/16/20209/17/202001600OpenMedium00
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9.5Average revenue per client9/17/20209/19/202001600OpenMedium00
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9.6Total ROI9/19/20209/22/202001600OpenMedium00
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