DATASLAYER GOOGLE ADS TEMPLATE

	B	D	F	H	J	L	N	P	X	Y	Z	AA	AB	AC	AD	AE
1	Monthly Overview
2	Trends
3
4
5									The data below is used as the input for time series charts
6									Year-Month	Impressions	Clicks	Cost	CTR	CPC	Conversions	Cost per conversion
7									2021\|01	176959	3647	6258.06	2.06	1.72	109.77	57.01
8									2021\|02	91054	2983	5858.5	3.28	1.96	91.94	63.72
9									2021\|03	53966	3153	7320.04	5.84	2.32	180.04	40.66
10									2021\|04	81197	3906	7016.17	4.81	1.8	268.74	26.11
11									2021\|05	103672	3261	9197.47	3.15	2.82	163.25	56.34
12									2021\|06	91989	2721	8574.66	2.96	3.15	166.71	51.43
13									2021\|07	108624	3303	6383.19	3.04	1.93	216.26	29.52
14									2021\|08	90612	4119	8734.25	4.55	2.12	275.12	31.75
15									2021\|09	2466	137	300.09	5.56	2.19	12	25.01
16									2021\|10	28940	878	1651.1	3.03	1.88	38.51	42.87
17									2021\|11	24745	1297	1915.37	5.24	1.48	51.66	37.08
18									2021\|12	29088	1050	1825.52	3.61	1.74	39.18	46.59
19
20
21	Performance
22
23	Month	Cost	Impressions	Clicks	CPC	CTR (%)	Conversions	Cost per conversion
24
25	2021\|01	6258.06	176959	3647	1.72	2.06	109.77	57.01
26	2021\|12	1825.52	29088	1050	1.74	3.61	39.18	46.59
27
28	Var	-70.83%	-83.56%	-71.21%	1.16%	75.24%	-64.31%	-18.28%
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100