Writing Well: Page 3: Idea Generation
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Idea Generation: Status Quo Objective
HooksExperienceResearchBrainstormingMental Models
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State that the reader’s current view of the world is false.
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Provide supporting evidence for your claim.
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Establish how so many people being wrong about this hurts our world.
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Establish what’s required to get everyone to change their view.
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Predict what a transitionary period would look like.
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Predict how the world would be different once the transition is complete.
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Explore the exciting byproducts of the world being different.
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