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Video Quality Assessment Tool
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GOAL: Find the best explainer video studio for your needs.
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Directions:
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STEP 1: Review "Considerations" below for insight into what to keep in mind when reviewing video quality.
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STEP 2: We recommend leaving the existing percentages AS IS under "Prioritization" (column C). We think these prioritizations are best, based on our experience creating over 200 videos for over 100 different clients. That said, feel free to alter the percentages based on your priorities, and make sure the total equals 100%.
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STEP 3: Input the companies you're comparing under "Co. A" & "Co. B". For our most relevant competitors, go here: www.OURSITE.com/COMPETITORS
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STEP 4: Rate each aspect from 1-10 for all companies you're considering (1=worst, 10=best)
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Co. ACo. BACME
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AspectPrioritization(1-10)(1-10)(1-10)
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Script50.00%748
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Design20.00%369
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Animation15.00%5510
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Sound10.00%537
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Experience5.00%626
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Overall100.00%5.654.358.3
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Considerations:
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Script:
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1. How well do you understand the product from the video's narrative?
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2. How well do you remember the complex details a few minutes or hours after viewing?
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3. Does the video tell a story? How well does the story stick with you?
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4. Are there methapors in the video? Do they enhance your understanding or overcomplicate the message?
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Design:
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1. Does the design concept fit the product and industry?
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2. How original is the approach?
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3. How memorable is the approach?
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Animation:
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1. How smooth are the transitions between scenes?
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2. How well does the animation enhance the message?
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3. What's the pace like? Does it work, or is it too fast or too slow?
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Sound:
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1. Is the voice over artist appropriate for the demographics of the industry?
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2. How well does the tone carry the message?
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3. Are there sound effects? Do they add to the drama or excitement of the video?
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4. Is there music? Does it complement the message? Does it fit the product and industry?
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5. How is the overall sound quality? Are the levels right? Is there a high quality mix between voice over, sound effects, and music? Is the video free of "pops" and other artifacts?
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Experience:
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1. Roughly, how many companies has the studio worked with?
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2. Do they have experience in your industry?
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3. Can they show results in your industry?
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Provided by:
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www.SalesSchema.com
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