Prana Foods Investor Data
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Assumptions
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We sell 1 case of 12 units of product per week per store.
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We introduce the cookie mix into stores at the beginning of 2018
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We introduce the pancake mixes and veggie burgers halfway through 2019.
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We have included Cost to Manufacture in the COGS and also added in Labor as a separate expense. We are counting the labor cost twice, deliberately. This will help us make sure we are pricing correctly and adds another layer of cushion into the projection. We plan to retail the chocolate chip cookie mix at about $9.75 although the Revenue Details page says the retail price would be $11.28 if you include the labor twice. If we removed the cost of manufacturing from COGS, the target retail price would be $8.29. But we do not want to underestimate the cost in any way. This is a cautionary measure to keep expenses under the projected amount.
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We have included large budgets for different departments to include employes of different types. They are likely overinflated but we want to add cushions in numerous ways.
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Numbers on the P&L Page are based on Gross Margin, not Gross Revenue.
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A note about our projections
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We have projected out a very long way. This is to give you an idea of what we expect in terms of growth, and what that translates into for an investor.
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We have not listed out details of who we plan to hire and how we plan to build the company. However, costs for each team are listed in the Expenses section. Each row is associated with a team that will be responsible for activities in those specific areas.
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