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Before you proceed, DON'T TRY TO EDIT OR REQUEST ACCESS TO THIS SHEET. Click on "File" > "Make a copy" and edit the new version.
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Account Structure Review
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PARAMETERSACTIONS
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Campaign Naming Conventions
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Objective Alignment
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Budget Allocation
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Pixel and Tracking Review
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PARAMETERSACTIONS
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Pixel Health
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Event Prioritization
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UTM Parameters Usage
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PARAMETERSACTIONS
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Is a cost per result goal assigned to campaigns?
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What attribution settings do the campaigns use?
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Is enough daily budget set for each campaign? Recommended daily budgets are based on the objective of the campaigns, audience size and goals
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Is Advantage+ Budget turned on on any campaigns or manual budgets?
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Campaign Performance Analysis
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PARAMETERSACTIONS
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Key Metrics (CTR, CPC, CPM, ROAS)
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Campaign Performance Trends
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Ad Fatigue Check
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Audience Review
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PARAMETERSACTIONS
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Saved/Custom Audience Review
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Audience Overlap
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Retargeting Review
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Ad Creative and Copy Audit
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PARAMETERSACTIONS
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Ad Format Variety
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Creative Trends
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A/B Testing Implementation
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Bidding and Optimization, Budget and Scaling Review
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PARAMETERSACTIONS
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Bid Strategy Review
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Campaign Budget Optimization
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Conversion Window Check
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Spend Consistency
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Underperforming Campaigns
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ROAS Goals Achievement
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WEBSITE LANDING PAGES
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PARAMETERSACTIONS
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Do all ads have relevant landing pages?
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Are the landing pages as optimised as possible
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Reporting and Attribution
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PARAMETERSACTIONS
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Attribution Model Used
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Conversion Delay Check
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Action Plan and Recommendations
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PARAMETERSACTIONS
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Performance Improvement Areas
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Long-term Strategy Recommendations
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